Orig3n is an online health platform specializing in personalized vitamins that are based on one's unique genetic makeup. The company creates "custom blended capsules containing the specific vitamins and minerals that consumers may need more of, so they can feel and look their best every day."
Featuring a four-step customization process, Orig3n sends individuals a free Vitamins DNA Test directly to their door. Once they have received the test, they are to swab their mouth for 30 seconds and send the kit back to the company. Step 3 consists of Orig3n analyzing the collected DNA sample to determine what vitamins one is missing from their diet. The company will then create custom-blended vitamins while giving consumers access to a report breaking down their vitamin needs.