Category
Fashion
Scaled Restraint
Trend cluster
Category
Multi
Fragrance
Perfumes offer multiple benefits in order to enhance their appeal.
4.4
Trend score
Trend
What is the Multi Fragrance trend?
Multi Fragrance: Brands are being more creative with fragrances now, offering multiple functions in one product. Examples in this space include everything from perfumes with antibacterial formulas to hair perfumes that actually nourish hair.
Insight
The consumer insight behind the Multi Fragrance trend
As competition within the personal care space grows, consumers are overwhelmed with choice when it comes to everything from cosmetics to hair care products. For consumers, brands that offer multiple unexpected benefits in one product/service are now considered standouts that help them streamline their routines.
Trend themes
Themes within the Multi Fragrance trend
Three behaviours holding the trend together01
Multi-Functional Fragrances
As personal care space becomes crowded, offering creative perfume offerings with multiple unexpected benefits and functions in one product could help stand out in the market.
02
Functional fragrances
Functional fragrances serving purposes beyond giving an attractive aroma is a growing trend, providing disruptive innovation opportunities to create fragrances that reduce stress, improve productivity or enhance focus.
03
Nourishing Cosmetics
Consumers are now more mindful of what they put on their bodies, so developing nourishing cosmetics with organic and natural ingredients is a growing trend and opportunity for disruption in skincare and haircare industries.
Industry implications
What the Multi Fragrance trend means for industry
Where the trend changes the playbookFor
Personal Care Industry
The personal care industry is highly competitive, and developing multi-functional perfumes, perfume primers, functional fragrances, and skincare products with natural and organic ingredients is a major opportunity for disruption.
For
Haircare Industry
Creating innovative haircare products that nourish and protect hair while providing a mildly scented aroma is a rapidly growing trend, offering countless opportunities for haircare industry professionals.
For
Perfume Industry
Fragrances are not just intended to provide an attractive aroma anymore; developing functional perfumes that serve a purpose beyond scent creation is a fast-growing trend, opening opportunities for innovation in perfume product creation.
Workshop question
How is your brand enhancing its product/service?
Trend signals
Trend signals for Multi Fragrance
Trend score 4.4 out of 10, from popularity 69%, activity 53%, freshness 11%.
Popularity69%
Activity53%
Freshness11%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Multi Fragrance trend
7 featured examples from Sep 19, 2020 to May 20, 2022CategoryFashion
Stress-Relieving Perfumes
Nue Co. Functional Perfume Replicates Nature's Healing Powers
Perfume brands can explore functional fragrances to cater to consumers seeking stress-relief benefits.
CategoryFashion
Fragranced Hair Mists
KAYALI's Déjà Vu White Flower Mist Nourishes & Scents Hair
The beauty industry can leverage the trend of beneficial hair mists to create innovative hair care products that enhance fragrance and provide nourishment.
CategoryFashion
Antibacterial Body Perfumes
LA MOIT Enhances Perfume with the Qualities of Sanitizers
The personal care industry can harness the trend of multi-functional personal care products and develop more innovative products that cater to the growing demand of hygiene-consci…
CategoryFashion
Nourishing Perfume Primers
House of Bo Created a Revolutionary Way to Wear Perfume
The creation of nourishing perfume primers presents opportunities for personalized skincare experiences and cross-product collaboration in the beauty and skincare industry.
CategoryMarketing
Productivity Enhancing Unisex Fragrances
The Nue Co. MIND ENERGY Perfume is Invigorating
Cosmetic companies can incorporate functional fragrances into their product lines to provide added value and differentiation.
CategoryFashion
Expressive Personal Perfumes
Ajnalogie Makes Perfume to Meet Emotional Needs
The beauty and personal care industry can utilize aromachology to create emotionally-driven products such as perfumes, body creams, and candles.
CategoryFashion
Moisturizing Heat Protection Sprays
Voir Haircare's 'A Walk in the Sun' Mist Shields from UV Rays
Growing demand for sustainable hair care solutions presents an opportunity for companies to innovate and introduce natural, ethical products.
