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Multi Fragrance

Perfumes offer multiple benefits in order to enhance their appeal

Trend - Brands are being more creative with fragrances now, offering multiple functions in one product. Examples in this space include everything from perfumes with antibacterial formulas to hair perfumes that actually nourish hair.

Insight - As competition within the personal care space grows, consumers are overwhelmed with choice when it comes to everything from cosmetics to hair care products. For consumers, brands that offer multiple unexpected benefits in one product/service are now considered standouts that help them streamline their routines.
Workshop Question - How is your brand enhancing its product/service?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 29 Examples:
27,424 Total Clicks
Date Range:
Sep 20 — Sep 21
Trending:
Fresh and Warm
Consumer Insight Topics:

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