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Multi Fragrance

Perfumes offer multiple benefits in order to enhance their appeal

Trend - Brands are being more creative with fragrances now, offering multiple functions in one product. Examples in this space include everything from perfumes with antibacterial formulas to hair perfumes that actually nourish hair.

Insight - As competition within the personal care space grows, consumers are overwhelmed with choice when it comes to everything from cosmetics to hair care products. For consumers, brands that offer multiple unexpected benefits in one product/service are now considered standouts that help them streamline their routines.
Workshop Question - How is your brand enhancing its product/service?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 56 Examples:
59,905 Total Clicks
Date Range:
Sep 20 — Jan 22
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Stress-Relieving Perfumes
Stress-Relieving Perfumes
Nue Co. Functional Perfume Replicates Nature's Healing Powers
Earlier in the year, Nue Co. launched what’s referred to as a ‘functional perfume’—meaning a fragrance that serves a purpose that extends further than providing a nice smell&#... MORE
Fragranced Hair Mists
Fragranced Hair Mists
KAYALI's Déjà Vu White Flower Mist Nourishes & Scents Hair
KAYALI’s Déjà Vu White Flower | 57 Hair Mist is launching soon and it sets itself apart from other hair mists with a formula that provides benefits rather than damage. With its newest... MORE
Antibacterial Body Perfumes
Antibacterial Body Perfumes
LA MOIT Enhances Perfume with the Qualities of Sanitizers
LA MOIT’s new range combines the functionality of body perfume with the antibacterial qualities of sanitizing spray. The antibacterial body perfumes are available in three original scents that... MORE
Nourishing Perfume Primers
Nourishing Perfume Primers
House of Bo Created a Revolutionary Way to Wear Perfume
For fragrance lovers who have found a favorite scent and find that it dissipates after only a short time, a perfume primer is a solution. House of Bo created the Nourishing Parfum Primer as a... MORE
Expressive Personal Perfumes
Expressive Personal Perfumes
Ajnalogie Makes Perfume to Meet Emotional Needs
Ajnalogie is a brand that makes perfumes that intersect with aromachology, a science that explores the influence of smells on emotions. The 100% natural range taps into the power of plants and a... MORE
Productivity Enhancing Unisex Fragrances
Productivity Enhancing Unisex Fragrances
The Nue Co. MIND ENERGY Perfume is Invigorating
The Nue Co. MIND ENERGY perfume is an invigorating unisex fragrance for those who want to incorporate a functional cosmetic product into their everyday routine. The fragrance is focused on using... MORE
Moisturizing Heat Protection Sprays
Moisturizing Heat Protection Sprays
Voir Haircare's 'A Walk in the Sun' Mist Shields from UV Rays
Voir Haircare’s ‘A Walk in the Sun’ Moisturizing Heat and UV Protecting Mist offers heat protection from both hot tools and the sun’s rays. Shielding from UV damage, this... MORE

Related Examples

Hydrating Skincare Sets
Hydrating Skincare Sets
Florence by Mills' 'Head to Toe Hydration Kit' Elevates Skin and Hair
Deep Hydration Hair Masks
Deep Hydration Hair Masks
The Alterna My Hair My Canvas 'Cool Hydrations' Masque is Vegan-Friendly
Powerful Peptide-Powered Repair Serums
Powerful Peptide-Powered Repair Serums
Schwarzkopf's BC BONACURE Boasts a Multi-Functional Serum
Texture-Improving Salt Sprays
Texture-Improving Salt Sprays
Schwarzkopf's Session Label The Salt is Ideal for Beach Waves
Frizz-Controlling Restoring Balms
Frizz-Controlling Restoring Balms
Schwarzkopf's BlondMe Restoring Balm Tames Frizz for 24 Hours
Clean Blue Floral Haircare
Clean Blue Floral Haircare
Adwoa Beauty's Blue Tansy Collection Calms, Repairs & Strengthens
Clean Waterless Cosmetics
Clean Waterless Cosmetics
Luna Nectar's Relaunch Sets New Standards for Clean, Sustainable Beauty
Curated Spring Gift Boxes
Curated Spring Gift Boxes
The Gift Refinery Launches its Curated Spring 2022 Box
Colorful Luggage Collabs
Colorful Luggage Collabs
GOLF le FLEUR* Teamed Up with Globe-Trotter on a New Luggage Collab
Wooden Holiday Perfume Boxes
Wooden Holiday Perfume Boxes
Byredo's New Perfume Gift Sets Draw on the Spirit of Madhubani
Personalized Digital Holiday Fragrances
Personalized Digital Holiday Fragrances
Marc Jacobs and Pinterest Developed a Holiday Campaign
Perfume-Paired Whiskies
Perfume-Paired Whiskies
SMWS is Igniting the Senses with Perfume and Whisky
Brand Name Fragrance Samples
Brand Name Fragrance Samples
MicroPerfumes Offers Affordable Luxury Perfume Samples
Luxury Christmas Fragrances
Luxury Christmas Fragrances
Dior's J'adore Fragrance is Reimagined for the Holiday Season
Luxury Weed-Scented Perfumes
Luxury Weed-Scented Perfumes
COMME des GARÇONS Parfums Launches its Latest Scent, Ganja
Post-Impressionist Citrus Perfumes
Post-Impressionist Citrus Perfumes
This Perfume is Inspired By Vincent Van Gogh's Iconic Painting
play_circle_filled Natural Perfume Collections
Natural Perfume Collections
Chloé's New Eau De Parfum Naturelle Melds Sustainability and Luxury
Eco-Conscious Fragrance Packaging
Eco-Conscious Fragrance Packaging
Chanel Partnered with Sulapac to Develop a Bio-Based Perfume Cap
Intensified Signature Fragrances
Intensified Signature Fragrances
Armani My Way Intense Heightens Familiar Notes
LED Perfume Bottles
LED Perfume Bottles
Moncler's Perfumes Have Customizable Light-Up Message Panels
Matcha-Scented Perfumes
Matcha-Scented Perfumes
Le Labo's New Perfume Scent is Called 'THÉ MATCHA 26'
Architecture-Designed Luxury Perfume Bottles
Architecture-Designed Luxury Perfume Bottles
Gehry Created Louis Vuitton's Les Extraits Bottles
Eco-Conscious Luxury Perfumes
Eco-Conscious Luxury Perfumes
Chanel Nº5 Undergoes a Green Revamp with a Recycled Glass Flacon
Mood-Boosting Perfume Oils
Mood-Boosting Perfume Oils
Summer Fridays' Perfume Oils Infuse Skin with Uplifting Scents
Fall Fragrance Subscription Services
Fall Fragrance Subscription Services
Scentbird Unveils a Subscription Service to Test Fragrances
Sensual Unisex Perfumes
Sensual Unisex Perfumes
Fenty Parfum is a Unisex Scent with Sweet, Spicy & Earthy Notes
Skin-Nourishing Solid Perfumes
Skin-Nourishing Solid Perfumes
The Solid Perfume Parijat is Infused with Mango & Mahua Butter
play_circle_filled Contactless Perfume Samplers
Contactless Perfume Samplers
SCENTER Safely Updates In-Store Experiences with Fragrance
Smart Perfume Devices
Smart Perfume Devices
Launched at CES 2021, Ninu is an On-Demand Dispenser and AI-Powered App
Fragrant Hair Care Mists
Fragrant Hair Care Mists
Function of Beauty's Hair Mist is Available in Three Scents
Fragrant Body Sponges
Fragrant Body Sponges
The Moon Glory Spongelle Softens, Moisturizes and Scents Skin
Stimulating Olfactory Games
Stimulating Olfactory Games
Master Parfums' Game Awakens Memory and Expression Through Scent
Aromatic Hand Creams
Aromatic Hand Creams
Byredo's Limited-Edition Hand Creams Feature Signature Scents
Curated Perfume Subscriptions
Curated Perfume Subscriptions
Yú Parfums Shares "Chapters" with Different Hero Ingredients
Holiday Lingerie Campaigns
Holiday Lingerie Campaigns
Agent Provocateur Unveiled a Sultry Editorial for 2020
Book-Scented Perfumes
Book-Scented Perfumes
The Powell's By Powell's Fragrance Conjures Memories of a Used Bookshop
Mini Perfume Boxes
Mini Perfume Boxes
Celine's Mini Perfume Box is Luxe and Sentimental
Holiday Perfume Diffusers
Holiday Perfume Diffusers
Innisfree's Perfumed Diffusers Come in Two Limited Edition Variations
Emotion-Driven Perfume Apps
Emotion-Driven Perfume Apps
O My Note Uses AI to Turn Expressions into Olfactory Notes
Mini Floral Fragrance Gift Sets
Mini Floral Fragrance Gift Sets
Marc Jacob's 'Multiline Penspray Gift Set' Features Three Scents
Sun-Celebrating Fragrances
Sun-Celebrating Fragrances
The Harmonist Sun Force Scent Captures the Vitality of the Sun
Ultra-Luxe Floral Perfumes
Ultra-Luxe Floral Perfumes
Tiffany & Co.'s Wild Iris Parfum is Packaged in Rare Murano Glass
Alias-Inspired Luxe Fragrances
Alias-Inspired Luxe Fragrances
Madonna Joins IIUVO On the New Madame X Project
Jewelry Brand Perfumes
Jewelry Brand Perfumes
Mikimoto's Perfume is Inspired by Coexisting with Nature
Frizz-Fighting UV Hair Sprays
Frizz-Fighting UV Hair Sprays
Rita Hazan's Lock + Block Protective Spray Shields from Sun Damage
Nourishing SPF Hair Mists
Nourishing SPF Hair Mists
COOLA's Scalp & Hair Mist Organic Sunscreen is Water-Resistant
Artisan Fragrance Collector Kits
Artisan Fragrance Collector Kits
Fueguia 1833's Bitácora Collection Highlights 9 Ingredient Groups
Handcrafted Fragrance Discovery Kits
Handcrafted Fragrance Discovery Kits
Xinú's Collection Kit Features all of the Brand's Scents
Multi-Protection Hair Mists
Multi-Protection Hair Mists
This dpHUE Sun & City Mist Offers Color & UV Protection
SPF Hair Mists
SPF Hair Mists
Sun Bum's Scalp & Hair Mist Delivers Sun Protection
play_circle_filled Post-Workout Hair Mists
Post-Workout Hair Mists
Bumble and bumble's Dry Shampoo Mist Refreshes & Deodorizes Sweaty Hair
Charitable Sustainable Hair Products
Charitable Sustainable Hair Products
Voir Haircare is Supporting Women with 'Dress for Success'
Volumizing Hair Mists
Volumizing Hair Mists
Cuvée Beauty's Mist for Hair Effortlessly Creates Fuller Hair
Fragranced Hair Mists
Fragranced Hair Mists
Diptyque's Eau Rose Hair Mist Intensely Scents One's Locks
Minimalist Leave-In Hair Mists
Minimalist Leave-In Hair Mists
This Kit from Verb Haircare Helps to Tame Unruly Locks
Pop Songstress Perfumes
Pop Songstress Perfumes
Ariana Grande's New 'Sweet Like Candy' Perfume Has a Sugary Sweet Scent