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Brand Activist

Influencers are replaced by representatives of social change in online campaigns

Trend - The pandemic ushered in varying degrees of change, including a political reckoning wherein the idea of activism became more mainstream and social media-friendly. Brands looking to participate in these conversations in a way that goes beyond lip service are doing so by replacing influencers with known activists.

Insight - Replacing influencers with activists is a way brands can use resources to shine a light on an issue of relevance to them and their customers. This humanizes the brand, and hypothetically, brings positive exposure to the cause in question. That said, today's consumer is much more discerning when it comes to corporate social responsibility. Though partnering with an activist is comparatively more socially conscious than partnering with an influencer, these partnerships will be best received if tangible results related to the cause are tracked and shared.
Workshop Question - What is a cause that is important to your brand, and how can you become more vocal and active about it?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
74,804 Total Clicks
Date Range:
Aug 20 — Jul 22
Trending:
Average
Consumer Insight Topics:

Featured Examples

Female-Focused Sports Initiatives
Female-Focused Sports Initiatives
adidas Created a Female-Inspired LED Basketball Court
To add to its ‘Impossible is Nothing’ campaign adidas has partnered with Havas Middle East to build a female-inspired glow-in-the-dark basketball court in Dubai. The LED court is... MORE
Youth Activist Campaigns
Youth Activist Campaigns
BE THE FUTURE GapKids Amplifies the Voices of Young American Activists
BE THE FUTURE GapKids is a new campaign from Gap that takes the form of a “collective call-to-action for youth, led by youth.” The campaign is all about giving young American activists... MORE
Branded Thought-Provoking  Podcasts
Branded Thought-Provoking Podcasts
Lush's The Sound Bath Focuses on Conversations That Matter
The Sound Bath is an intimate and thought-provoking podcast, introduced by Lush Comestics—a brand that has committed itself to ethical and sustainable production of skincare products. The Sound... MORE
Individuality-Promoting Brand Partnerships
Individuality-Promoting Brand Partnerships
Adwoa Aboah is Rimmel London's Newest Brand Activist
Rimmel London has announced that internationally renowned model and mental health advocate Adwoa Aboah will be joining on as its newest brand activist. To introduce the partnership, the makeup... MORE
Youth Changemaker Platforms
Youth Changemaker Platforms
American Girl's Conversations for Change Highlights Trailblazers
American Girl’s Conversations for Change series was created to give voice to various female trailblazers and their stories in support of greater empathy, equality and respect. The all-new... MORE
Climate Change Content Series
Climate Change Content Series
Talking Trash by Nike Explores How People Can Make an Impact
Talking Trash is a new climate change content series from Nike that emphasizes thinking globally and acting locally, reminding people of the part they play on an individual level. The series got its... MORE

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