Youth Changemaker Platforms

American Girl's Conversations for Change Highlights Trailblazers

American Girl's Conversations for Change series was created to give voice to various female trailblazers and their stories in support of greater empathy, equality and respect. The all-new digital platform is kicking off with an episode called 4 Generations of Black Voices that shares insights from Marley Dias, youth activist and author; Paris Williams, Paris Cares Foundation, along with her mom and educator Alicia Marshall; and writer and American Girl author Denise Lewis Patrick.

In the months ahead, Conversations for Change will highlight videos, letters and advice from young leaders who are on a mission to make the world a brighter place. Future episodes are set to include topics like climate change, breaking barriers and going for goals, which will share stories from Team USA athletes.

Youth Changemaker Platforms
There may be a growing trend in the creation of digital platforms that empower and give voice to young leaders who are on a mission to create a brighter future.
Female Trailblazers Highlighted
The trend may be for companies to create platforms that showcase and bring attention to the stories of female trailblazers in order to promote empathy, equality and respect.
Diverse Inter-generational Conversations
There may be a trend towards creating digital platforms that promote conversations between different generations and diverse youth leaders to share experiences and promote understanding.

Where This Applies

Publishing and Media
There may be opportunities for companies in the publishing and media industries to create digital platforms that highlight empowering stories of young and diverse voices.
Nonprofit and Social Justice
There may be opportunities for organizations in the nonprofit and social justice sectors to create innovative digital platforms that amplify the voices of marginalized groups and young leaders.
Education and Training
There may be opportunities in the education and training sector to create digital platforms that promote inter-generational conversations and help young people develop their leadership skills and advocate for their causes.
SCORE
2.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 12%
Activity 47%
Freshness 10%

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