Popular candy brands are adapting to consumers' eco-friendly values
Trend - Mainstream brands that are known for their candies and chocolates are now switching tactics to appeal to environmentally conscious consumers by prioritizing eco-friendly packaging, ingredients, and/or branding.
Insight - As issues related to climate change become more urgent, consumers are increasingly expecting that brands do their part in reducing their own impact. With businesses being major contributors to environmental waste, it'll take some time before consumers are satisfied with their sustainability practices.
Insight - As issues related to climate change become more urgent, consumers are increasingly expecting that brands do their part in reducing their own impact. With businesses being major contributors to environmental waste, it'll take some time before consumers are satisfied with their sustainability practices.
Workshop Question - How is your brand authentically prioritizing sustainability?
Trend Themes
1. Eco-friendly Packaging - Mainstream candy brands are adopting eco-friendly packaging to appeal to environmentally conscious consumers, creating disruptive innovation opportunities for companies that specialize in sustainable packaging and materials.
2. Sustainable Sourcing - Candy brands are exploring sustainable sourcing, such as using 100% certified sustainable cocoa or partnering with organizations to reduce carbon emissions, creating disruptive innovation opportunities for companies that specialize in sustainable agriculture and carbon offsetting.
3. Alternative Protein Sources - Some candy brands are exploring alternative protein sources, such as cell-based collagen, creating disruptive innovation opportunities for companies that specialize in cell-based or plant-based proteins.
Industry Implications
1. Sustainable Packaging Companies - Companies that specialize in sustainable packaging and materials can benefit from the growing trend of eco-friendly candy packaging.
2. Sustainable Agriculture Companies - Companies that specialize in sustainable agriculture, carbon offsetting, and fair trade can benefit from candy brands' focus on sustainable sourcing.
3. Alternative Protein Companies - Companies that specialize in plant-based or cell-based proteins can benefit from candy brands' exploration of alternative protein sources.
7 Featured, 63 Examples:
71,193 Total Clicks
Date Range:
Oct 20 — Jan 23
Trending:
Warm
Consumer Insight Topics:
