Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sustainable
Candy
Popular candy brands are adapting to consumers' eco-friendly values.
4.4
Trend score
Trend
What is the Sustainable Candy trend?
Sustainable Candy: Mainstream brands that are known for their candies and chocolates are now switching tactics to appeal to environmentally conscious consumers by prioritizing eco-friendly packaging, ingredients, and/or branding.
Insight
The consumer insight behind the Sustainable Candy trend
As issues related to climate change become more urgent, consumers are increasingly expecting that brands do their part in reducing their own impact. With businesses being major contributors to environmental waste, it'll take some time before consumers are satisfied with their sustainability practices.
Trend themes
Themes within the Sustainable Candy trend
Three behaviours holding the trend together01
Eco-Friendly Packaging
Mainstream candy brands are adopting eco-friendly packaging to appeal to environmentally conscious consumers, creating disruptive innovation opportunities for companies that specialize in sustainable packaging and materials.
02
Sustainable Sourcing
Candy brands are exploring sustainable sourcing, such as using 100% certified sustainable cocoa or partnering with organizations to reduce carbon emissions, creating disruptive innovation opportunities for companies that specialize in sustainable agriculture and carbon offsetting.
03
Alternative Protein Sources
Some candy brands are exploring alternative protein sources, such as cell-based collagen, creating disruptive innovation opportunities for companies that specialize in cell-based or plant-based proteins.
Industry implications
What the Sustainable Candy trend means for industry
Where the trend changes the playbookFor
Sustainable Packaging Companies
Companies that specialize in sustainable packaging and materials can benefit from the growing trend of eco-friendly candy packaging.
For
Sustainable Agriculture Companies
Companies that specialize in sustainable agriculture, carbon offsetting, and fair trade can benefit from candy brands' focus on sustainable sourcing.
For
Alternative Protein Companies
Companies that specialize in plant-based or cell-based proteins can benefit from candy brands' exploration of alternative protein sources.
Workshop question
How is your brand authentically prioritizing sustainability?
Trend signals
Trend signals for Sustainable Candy
Trend score 4.4 out of 10, from popularity 67%, activity 52%, freshness 14%.
Popularity67%
Activity52%
Freshness14%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sustainable Candy trend
7 featured examples from Oct 1, 2020 to Jan 9, 2023CategoryMarketing
Recognizable Vegan Candy Bars
The Nestlé Vegan KitKat is Being Launched in the UK
The confectionery industry can adapt iconic treats to cater to changing dietary needs and preferences like vegan and plant-based options.
CategoryLifestyle
Edible Insect Lollipops
Orkin's Pest-Infested Pops Bring Awareness to Pest Control
Businesses exploring alternative protein sources could benefit from marketing this new category of food to health-conscious consumers.
CategoryLifestyle
Cell-Based Candies
Free Candy Performance Gummies are Made with Cell-Based Collagen
The confectionery industry can benefit from incorporating cell-based ingredients in their products to cater to the growing demand for sustainable and ethical confectionery items.
CategoryEco
Reduced Packaging Chocolates
Cadbury Share Bags will Now Have 15% Less Packaging
Companies in the food and beverage industry can explore eco-friendly packaging and packaging reduction strategies as a way to address environmental concerns.
CategoryMarketing
Sustainable Cocoa Chocolate Bars
The Ritter Sport Don Choco Bar is a Limited-Edition Offering
Chocolate manufacturers can embrace sustainable sourcing practices to meet consumer demand for ethically-produced products.
CategoryEco
Sustainable Candy Packaging Initiatives
The Ferrara Candy Company Made a Packaging Announcement
Opportunity for candy manufacturers to adopt sustainable packaging practices.
CategoryEco
Carbon-Neutral Candy Bars
Mars Bars Will Be Caron-Neutral in the UK by 2023
The food and beverage industries should consider creating more sustainable and carbon-neutral products, such as snack bars or packaged goods.
