Category
Fashion
Scaled Restraint
Trend cluster
Category
Skincare
Blush
Cosmetic blushes are adapted to include skin-enhancing ingredients.
3.6
Trend score
Trend
What is the Skincare Blush trend?
Skincare Blush: The fusion of skincare with cosmetic products has primarily been seen with all-over products like foundations, concealers and primers. Now, more targeted cosmetic products are being adapted with skincare-like formulas and ingredients.
Insight
The consumer insight behind the Skincare Blush trend
The popularity of skincare among consumers continues to surge, and the cosmetic industry is being influenced by that due to consumers' enhanced knowledge about the ingredients, formulas, and products that work for them, and those that should be avoided.
Trend themes
Themes within the Skincare Blush trend
Three behaviours holding the trend together01
Skincare-infused cosmetics
The cosmetic industry is adapting targeted cosmetic products with skincare-like formulas and ingredients, offering consumers products that not only enhance their beauty but also nourish their skin.
02
Hydrating and collagen-infused formulas
Cosmetic blushes and skincare products are being formulated with hydrating ingredients like hyaluronic acid, vitamin E, and rosehip oil as well as nourishing ingredients like vegan collagen and mushroom to offer consumers dual-functional products.
03
Clean and sustainable products
Consumers are increasingly looking for clean, vegan, and cruelty-free cosmetic and skincare products, forcing companies to transition and provide products that are more sustainable, eco-friendly, and packaged with post-consumer materials.
Industry implications
What the Skincare Blush trend means for industry
Where the trend changes the playbookFor
Cosmetics and Skincare
The cosmetic and skincare industry is significantly influenced by consumers' demand for beauty products that include natural, nourishing ingredients and offer dual-functionalities.
For
E-commerce and Direct-to-Consumer
Direct-to-consumer and e-commerce platforms are becoming increasingly popular as consumers prefer to shop online for beauty products.
For
Sustainability and Packaging
The cosmetic industry is under pressure to provide more sustainable, eco-friendly products by using post-consumer materials and reducing waste.
Workshop question
What adjacent industries could your brand take inspiration from?
Trend signals
Trend signals for Skincare Blush
Trend score 3.6 out of 10, from popularity 59%, activity 38%, freshness 10%.
Popularity59%
Activity38%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Skincare Blush trend
4 featured examples from Mar 11 to Sep 28, 2021CategoryFashion
Dewy Blush Hybrids
Drunk Elephant's O-Bloos Rosi Drops are Rich in Antioxidants
Drunk Elephant's O-Bloos Rosi Drops highlight the potential for innovation in the cosmetics industry, specifically in the production of multi-use and skin-caring products that app…
CategoryFashion
Serum Blush Cosmetics
ColourPop's Cheek Dew Serum Blush Features Hyaluronic Acid
The Cosmetics industry serves as the primary beneficiary of the Serum Blush Hybrids and Skincare-Makeup Hybrids trends.
CategoryFashion
Skincare-Infused Blushes
M2U NYC Is Adding a Hydrating Liquid Blush to its Range
Cosmetics brands can take advantage of the trend towards skincare-infused makeup to differentiate their products and appeal to health-conscious consumers.
CategoryFashion
Collagen-Infused Liquid Blushes
Milk Makeup Bionic Blush is a 90% Natural Liquid Blush
The beauty industry can leverage the trend of collagen-infused liquid blushes to create hybrid products that offer both cosmetic and skincare benefits.
