Category
Lifestyle
Caffeine Remix
Trend cluster
Category
Fonio
Boom
As an ingredient, fonio is gaining popularity among North American consumers.
3.7
Trend score
What's Happening
What is the Fonio Boom trend?
Fonio Boom: Fonio is an ancient West African cultivated grass that produces highly nutritious grains. Rich in amino acids, protein, and iron, the ingredient is gaining popularity as a superfood among health-conscious consumers.
Insight
The consumer insight behind the Fonio Boom trend
Swayed by the health and wellness movement, consumers in North America are attempting to eat better in their day-to-day. This allows them to feel more energized, confident and comfortable in their body. As many in the urban environment are finding themselves consistently on the go and strapped for time, priority is given to highly nutritious foods. This, in turn, creates a growing demand for superfood products, giving consumers peace of mind.
Evidence
Examples of the Fonio Boom trend
CategoryLifestyle
Cassava Cauliflower Baking Mixes
This Trader Joe's Gluten-Free Blend Baking Mix is Non-Grainy
The food and beverage industry can adapt alternative ingredients like cassava, cauliflower and fonio, which offer a combination of nutrients to create more gluten-free products.
CategoryLifestyle
African Ancient Grain Chips
Yolélé Foods' Fonio Chips are Made with a Gluten-Free African Grain
Yolélé Foods' Fonio Chips could disrupt the snack foods industry by offering a unique and nutritious alternative to traditional chips.
CategoryLifestyle
Fonio Craft Beers
Brooklyn Brewery Debuts a Craft Beer Made with an Ancient West African Grain
Craft breweries can expand their product offerings and attract new customers by using exotic and sustainable ingredients in their beer products, such as West African fonio grain.
CategoryLifestyle
African Heritage Grain Crackers
Flax & Fonio Ancient Grain Crackers are Crispy & Nutritious
The food manufacturing industry can explore using ancient and heritage grains like fonio in their products to cater to the growing demand for nutritious and sustainable food optio…
CategoryMarketing
Mouth-Watering Fonio Recipes
Telande World’s Fonio Recipes Expand on a Nutritious Ingredient
The growing popularity of fonio represents an opportunity for food production companies to diversify their offerings and develop product lines featuring this nutritious, unique in…
CategoryMarketing
Health-Focused Fonio Flour
Terra Ingredients Collaborates with IYA Foods on a New Innovation
The food and beverage industry can innovate by developing nutritious alternatives to conventional flour, incorporating ancient grains in food products, and meeting the increasing…
Workshop question
How can your brand support consumers in the quest for nutrition?
Trend themes
Themes within the Fonio Boom trend
Three behaviours holding the trend together01
Demand for Superfoods
As many in the urban environment are finding themselves consistently on the go and strapped for time, priority is given to highly nutritious foods. This, in turn, creates a growing demand for superfood products, giving consumers peace of mind.
02
Gluten-Free Products
Gluten-free products are continuing to gain traction, especially as consumers no longer need to buy multiple brands of flour. Thanks to easy-to-use flour blends, it's becoming easier for people with sensitivities and certain dietary preferences to enjoy a variety of free-from baked goods at home.
03
Sustainability
Consumers are becoming more aware of the impact their food choices have on the environment and are seeking out sustainable food options. Growing demand for sustainable food products presents opportunities for businesses to innovate and differentiate themselves in the market.
Industry implications
What the Fonio Boom trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry is constantly evolving to meet changing consumer demands, including those for superfoods, gluten-free products and sustainable options, which present opportunities for innovation and differentiation.
For
Health and Wellness
The health and wellness industry is growing in response to changing consumer priorities. The demand for superfoods, gluten-free options and sustainable products fits within this industry and presents opportunities for disruptive innovation.
For
Agriculture
The agriculture industry is integral to the production of sustainable and nutritious food products. As consumers become more conscious of their impact on the environment and seek out sustainable food options, the agriculture industry can play a key role in meeting this demand.
Trend signals
Trend signals for Fonio Boom
Trend score 3.7 out of 10, from popularity 58%, activity 40%, freshness 13%.
Popularity58%
Activity40%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
