African Ancient Grain Chips

Yolélé Foods' Fonio Chips are Made with a Gluten-Free African Grain

Fonio, a gluten-free African grain, is the basis for Yolélé Foods' products, including its new line of ancient grain chips. The Fonio Chips are made with whole fonio grains, fonio flour and cassava, and each of the varieties takes cues from West African flavors. While Afro-Funk shares the taste of ginger and a fermented locust bean, Greens shares the benefits of nutrient-dense moringa leaf and baobab fruit. Yassa is another intriguing flavor, as it is based on a popular dish made with chili, caramelized onion and lime.

Yolélé Foods is committed to creating its light and crispy sustainable ancient grain chips in a way that supports a fair trade marketplace. The brand's first line of chips joins other fonio-based products like pilaf.

Image Credit: Yolélé Foods

Ancient Grain Snacks
Yolélé Foods' Fonio Chips could tap into a growing demand for snacks made with ancient grains.
West African Flavors
Yolélé Foods' use of West African flavors could inspire more food and beverage products to incorporate these unique and delicious tastes.
Sustainable and Fair Trade Foods
Yolélé Foods' commitment to sustainability and fair trade could lead to more brands embracing these values and practices in their production processes.

Sectors Adopting This

Snack Foods
Yolélé Foods' Fonio Chips could disrupt the snack foods industry by offering a unique and nutritious alternative to traditional chips.
Ethnic Foods
The use of West African flavors in Yolélé Foods' products could influence the ethnic foods industry to expand and include more diverse and interesting flavors.
Sustainable Foods
Yolélé Foods' commitment to sustainability and fair trade could contribute to the growth of the sustainable foods industry, by making consumers more aware of the impact of their food choices.
SCORE
5.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 69%
Activity 75%
Freshness 9%