Category
Lifestyle
Assisted Choices
Trend cluster
Category
Eco
Teas
Tea brands are prioritizing sustainability in their tea packaging.
4.2
Trend score
Trend
What is the Eco Teas trend?
Eco Teas: As more brands prioritize sustainability, tea is the next product where eco-friendly packaging is becoming increasingly popular. Whether with standard tea boxes made sustainable or advent calendars that reduce waste, more brands in this space are decreasing their environmental impact.
Insight
The consumer insight behind the Eco Teas trend
The urgency of climate change has resulted in more consumers looking into the various lifestyle changes they can make in order to reduce their environmental footprint. These consumers are turning to brands that are helping them make small shifts towards sustainability.
Trend themes
Themes within the Eco Teas trend
Three behaviours holding the trend together01
Eco-Friendly Packaging
As consumers prioritize sustainability, tea brands are turning to eco-friendly packaging options, such as compostable teabags and biodegradable cartons.
02
Wellness-Focused Products
Tea brands are creating blends that include functional ingredients, such as ashwagandha and ginkgo, that cater to consumer's wellness needs.
03
Cause-Driven Marketing
Tea companies are partnering with nonprofit organizations to give customers a way to support social and humanitarian causes through their purchases.
Industry implications
What the Eco Teas trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can learn from tea brands' focus on sustainability and functional ingredients as consumers demand eco-friendly, health-conscious products.
For
Hospitality
Hotels can take note of tea companies' efforts to provide guests with sustainable, functional beverage options in their minibars and beyond.
For
Nonprofit
Nonprofit organizations can partner with tea companies to create cause-driven products that provide customers with a way to make a difference through their purchases.
Workshop question
How is your brand empowering customers to be more sustainable?
Trend signals
Trend signals for Eco Teas
Trend score 4.2 out of 10, from popularity 60%, activity 55%, freshness 12%.
Popularity60%
Activity55%
Freshness12%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Eco Teas trend
6 featured examples from Apr 16, 2020 to Aug 11, 2022CategoryEco
Eco Tea Advent Calendars
Teapigs' Christmas Tea Advent Calendar is 100% Plastic Free
Tea companies can create innovative advent calendars that showcase their tea blends.
CategoryEco
Biodegradable Tea Collections
Tease's Product and Packaging is 100% Biodegradable & Refillable
The tea industry can take advantage of the growing interest in eco-friendly and wellness-focused products by investing in similar innovations.
CategoryLifestyle
Eco-Friendly Tea Cartons
Saint James Tea is a Line of Organic Tea to Take on the Go
Incorporating sustainable packaging and innovative preservation solutions can set food and beverage companies apart in a competitive market by appealing to increasingly eco-consci…
CategoryEco
Sustainable Hotel Teas
Ennismore is Set to Stock Its Hotel Minibars with Saint James Tea
Hotels can prioritize wellness and social responsibility by partnering with sustainable packaged goods companies.
CategoryMarketing
Curated Flavor Tea Products
The Clearspring Japanese Matcha Tea Range Has Been Expanded
Tea companies can explore curated flavor options and matcha blends to cater to consumer preferences and offer innovative tea products.
CategoryEco
Purpose-Driven Eco Teas
HUMANITEA's Conveniently Packaged Drinks Supports a Great Cause
The beverage industry can observe and adopt eco-friendly packaging and use organic and sustainable ingredients to thrive in the market.
