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Upcycled Barley

Spent grain leftover from barley is being re-used in alternative products

Trend - Brands are now upcycling the waste created by using barley by making new products with leftover spent grains. Products in this space include everything from alternative milks to small pieces of furniture.

Insight - Upcycling is increasingly common as more consumers demand that brands are held responsible for the waste they contribute to the environment. Ensuring products are part of the circular economy helps build trust between the brand and the consumer.
Workshop Question - How could your brand better align with the circular economy?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
52,451 Total Clicks
Date Range:
Jun 20 — Oct 21
Trending:
Warm
Consumer Insight Topics:

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