Imperfect produce is being used to create a variety of "wellness" products
Trend - As the wellness industry continues to expand and encompass a wide range of products and services, more brands in this space are trying to be eco-friendly. One of the ways this is being done is through upcycling imperfect produce that would otherwise be thrown away.
Insight - The worsening climate crisis has led to consumers being more cautious about how they spend their money. Brands that align with people's increasingly eco-conscious values will be more relevant in the years to come.
Insight - The worsening climate crisis has led to consumers being more cautious about how they spend their money. Brands that align with people's increasingly eco-conscious values will be more relevant in the years to come.
Workshop Question - How is your brand aligning itself with customers' emerging values?
Trend Themes
1. Eco-friendly and Sustainable Products - A growing number of consumers are looking for eco-friendly and sustainable products, leading brands to look for ways to reduce waste and repurpose resources in their products.
2. Upcycling Imperfect Produce - Brands are using fruits and vegetables that would otherwise be discarded or wasted to create new products, leading to reduced food waste and sustainable use of resources.
3. Health and Wellness - Consumers are increasingly focused on their health and wellness, leading to the rise of functional food and beverage products and supplements that incorporate healthier and natural ingredients.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry can look for ways to incorporate healthier, natural, and upcycled ingredients into their products to appeal to health-conscious and eco-friendly consumers.
2. Personal Care - The personal care industry can find ways to use upcycled ingredients to create new products that are both sustainable and beneficial for consumers' health and well-being.
3. Supplements and Vitamins - Brands that produce supplements and vitamins can incorporate upcycled and natural ingredients to create functional products that support consumers in their health and wellness goals while being environmentally responsible.
