Category
Tech
Automated Upkeep
Trend cluster
Category
Upcycled
Wellness
Imperfect produce is being used to create a variety of "wellness" products.
4.8
Trend score
Trend
What is the Upcycled Wellness trend?
Upcycled Wellness: As the wellness industry continues to expand and encompass a wide range of products and services, more brands in this space are trying to be eco-friendly. One of the ways this is being done is through upcycling imperfect produce that would otherwise be thrown away.
Insight
The consumer insight behind the Upcycled Wellness trend
The worsening climate crisis has led to consumers being more cautious about how they spend their money. Brands that align with people's increasingly eco-conscious values will be more relevant in the years to come.
Trend themes
Themes within the Upcycled Wellness trend
Three behaviours holding the trend together01
Eco-Friendly and Sustainable Products
A growing number of consumers are looking for eco-friendly and sustainable products, leading brands to look for ways to reduce waste and repurpose resources in their products.
02
Upcycling Imperfect Produce
Brands are using fruits and vegetables that would otherwise be discarded or wasted to create new products, leading to reduced food waste and sustainable use of resources.
03
Health and Wellness
Consumers are increasingly focused on their health and wellness, leading to the rise of functional food and beverage products and supplements that incorporate healthier and natural ingredients.
Industry implications
What the Upcycled Wellness trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Brands in the food and beverage industry can look for ways to incorporate healthier, natural, and upcycled ingredients into their products to appeal to health-conscious and eco-friendly consumers.
For
Personal Care
The personal care industry can find ways to use upcycled ingredients to create new products that are both sustainable and beneficial for consumers' health and well-being.
For
Supplements and Vitamins
Brands that produce supplements and vitamins can incorporate upcycled and natural ingredients to create functional products that support consumers in their health and wellness goals while being environmentally responsible.
Workshop question
How is your brand aligning itself with customers' emerging values?
Trend signals
Trend signals for Upcycled Wellness
Trend score 4.8 out of 10, from popularity 73%, activity 60%, freshness 10%.
Popularity73%
Activity60%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Upcycled Wellness trend
4 featured examples from May 30, 2018 to Dec 17, 2020CategoryEco
Upcycled Sunflower Oil Soaps
LOOP's Bar Soaps Repurpose a Fast Food Chain's Rejected Organic Oil
Fast food chains and food establishments have the chance to upcycle rejected oils and ingredients into value-added products like soaps.
CategoryEco
Upcycled Nutritional Supplements
Outcast Foods Aims to "Disrupt the Food Waste Pipeline"
Disruptive innovation opportunity: Incorporate upcycled ingredients into nutritional supplements to offer sustainable and eco-friendly options to health-conscious consumers.
CategoryEco
Upcycled Energy Bars
Barvocado Makes Nutrient-Dense Bars with the Avocado Fruit & Seed
Food manufacturers can innovate by incorporating upcycled ingredients and superfoods into their product lineup.
CategoryLifestyle
Vegetable-Packed Snack Bars
Green Joy's Pressed Salad Bars Make Healthy Easy Eating on the Go
Opportunity to innovate by creating more vegetable-focused snack products to meet growing consumer demand for healthier options
