



Social media wellness initiatives aim to counter some of its ill effects
Trend - As the negative impact of social media continues to be studied, businesses in this space are aiming to combat some of that bad press by prioritizing wellness initiatives and offering users resources that help them maintain their physical and/or mental health.
Insight - Social media's impact on everything from individual wellbeing to global politics is enormous, and though these platforms have become somewhat of a necessity for many consumers, more are beginning to grow weary of them. Consumers who are more optimistic about social media's potential are willing to accept and embrace changes made by these platforms that aim to focus on user wellness.
Insight - Social media's impact on everything from individual wellbeing to global politics is enormous, and though these platforms have become somewhat of a necessity for many consumers, more are beginning to grow weary of them. Consumers who are more optimistic about social media's potential are willing to accept and embrace changes made by these platforms that aim to focus on user wellness.
Workshop Question - How is your brand responding to criticism and customer feedback?