Social media wellness initiatives aim to counter some of its ill effects
Trend - As the negative impact of social media continues to be studied, businesses in this space are aiming to combat some of that bad press by prioritizing wellness initiatives and offering users resources that help them maintain their physical and/or mental health.
Insight - Social media's impact on everything from individual wellbeing to global politics is enormous, and though these platforms have become somewhat of a necessity for many consumers, more are beginning to grow weary of them. Consumers who are more optimistic about social media's potential are willing to accept and embrace changes made by these platforms that aim to focus on user wellness.
Insight - Social media's impact on everything from individual wellbeing to global politics is enormous, and though these platforms have become somewhat of a necessity for many consumers, more are beginning to grow weary of them. Consumers who are more optimistic about social media's potential are willing to accept and embrace changes made by these platforms that aim to focus on user wellness.
Workshop Question - How is your brand responding to criticism and customer feedback?
Trend Themes
1. Social Media Wellness Initiatives - As social media's negative impact continues to be studied, businesses are aiming to combat some of that bad press by prioritizing wellness initiatives and offering users resources that help them maintain their physical and/or mental health.
2. Audio Self-care Apps - Quilt and similar audio-only self-care apps are offering a space for live, supportive, and feel-good conversations that create a sense of connection and disrupt communication norms.
3. AI-powered Mental Health Apps - Mindbud and similar apps are utilizing artificial intelligence to guide individuals to better understand emotions and offer personalized mental health support.
Industry Implications
1. Technology - Technology is the main industry that is driving these trends, creating platforms and apps that are changing the way we approach wellness and mental health.
2. Healthcare - The healthcare industry is being disrupted by these trends as they provide new opportunities for professionals to approach treatment from a more holistic perspective.
3. Marketing - The marketing industry is also being disrupted by these trends as brands aim to speak to younger, more socially-conscious audiences who value wellness and mental health promotion.
