Category
Fashion
Scaled Restraint
Trend cluster
Category
Protective
Misting
Facial mists now offer active, anti-aging ingredients.
3.8
Trend score
Trend
What is the Protective Misting trend?
Protective Misting: While face mists were once primarily used just to refresh the skin or makeup, they're now functioning as anti-aging skincare products. Now, brands are offering face mists with powerful active ingredient that reduce the signs of aging, and help prevent them.
Insight
The consumer insight behind the Protective Misting trend
For consumers who prefer keeping it simple, skincare has become highly complicated. With the many products, ingredients and steps now available to them, some consumers are turning to brands that ease the process of skincare and make it quick and convenient, rather than emphasizing multiple steps.
Trend themes
Themes within the Protective Misting trend
Three behaviours holding the trend together01
Anti-Aging Skincare Products
Facial mists are now functioning as anti-aging skincare products, offering powerful active ingredients that reduce the signs of aging.
02
Hydrating and Protecting Mists
Facial and sunscreen mists are being formulated to offer protection from digital aging, blue light, sun damage and premature aging.
03
Vegan and Herbal Mists
Mists are being formulated to cater to a vegan customer base, with the use of herbal ingredients like Green Tea extract, lotus, gardenia and white waterlily.
Industry implications
What the Protective Misting trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
Opportunities include developing new skincare formulations with powerful active ingredients and catering to the vegan customer base with herbal ingredients.
For
Technology and Personal Devices
Opportunities include developing products that combat 'digital aging', reduce exposure to blue light and protect the skin from the harmful effects of the devices individuals use in their work and everyday life.
For
Celebrity Endorsed Products
Opportunities include launching new beauty and skincare products endorsed by celebrities to grow brand awareness and loyalty of young and tech-savvy audiences.
Workshop question
How is your brand prioritizing convenience for its customers?
Trend signals
Trend signals for Protective Misting
Trend score 3.8 out of 10, from popularity 55%, activity 44%, freshness 16%.
Popularity55%
Activity44%
Freshness16%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Protective Misting trend
9 featured examples from May 29, 2020 to May 23, 2023CategoryFashion
Protective Moisturizing Mists
Indeed Labs' Hydraluron + Moisture Mist Combats "Digital Aging"
The skincare industry can capitalize on the trend of protective moisturizing mists and develop innovative products.
CategoryFashion
Green Tea-Infused Sunscreens
The Hawaiian Tropic AntiOxidant+ Sunscreen Mist is Great for Summer
Skincare brands can explore the opportunity of developing more sunscreen mists infused with ingredients such as green tea for added benefits.
CategoryFashion
Blue Light-Absorbing Facial Mists
e.l.f. Cosmetics’ an Innovative and Affordable Blue Light Mist
Innovative and affordable blue light-absorbing facial mists, lotions, and other skincare products for people who spend most of their time on electronic devices.
CategoryFashion
Celebrity-Launched Beauty Mists
Rare Beauty by Selena Gomez Boasts an Ultra-Fine Mist
The rise of Rare Beauty and similar celebrity-endorsed products creates an opportunity for innovative partnerships and collaborations between brands and high-profile figures in th…
CategoryFashion
Botanical Facial Mists
FABLERUNE’s Neroli & Frankincense Facial Mis Contains Five Key Ingredients
Companies specializing in natural and organic beauty products can innovate their botanical-formulated skin care lines that are both effective and eco-friendly.
CategoryFashion
Hyaluronic-Infused Mists
SkinCeuticals Debuted the New Phyto Corrective Essence Mist
The beauty and cosmetics industry can benefit from the trend of touchless products and hyaluronic-infused mists, by developing innovative products based on these trends.
CategoryFashion
CBD-Infused Anti-Aging Mists
Rya Organics Launched a Facial Mist That Prevents Premature Aging
Can benefit from creating new CBD-infused skincare products with anti-aging and acne-fighting benefits that address consumers' diverse skincare needs.
CategoryFashion
Anti-Aging Skincare Collections
These Skincare Bundles Ward Off Aging and Revitalize Skin
With increasing demand for skincare products, there is opportunity for companies to create new and innovative products that target specific skin concerns.
CategoryFashion
Plant-Formulated Facial Mists
Hymnologie's 'Brilliance Mist Refresher' Calms Your Skin for Summer
Innovations in plant-based and minimal processing skincare products are disrupting the beauty industry.
