An Australian company by the name of Naked Sundays is set to well and truly make a splash in the sunscreen, primer and skin product market with the launch of its new skincare collection, the ingredients and components off which are designed to ward off signs of aging and damage.
The flagship product of Naked Sundays, the SPF glow bundle, comes with a vegan collagen creme primer and a glow mist, both of which are SPF 50+ rated. What's more, the bundle also includes a special pouch that makes it easier than ever for you to carry the products around.
The protective cream is designed to boost the production of collagen using the power of antioxidants, while the primer helps to smoothen skin and make for a good foundation.
Currently available via waitlist, this skincare collection squarely targets the millennial market.
Key Themes Behind This Trend
- Anti-aging Skincare
- Skincare products designed to prevent signs of aging are becoming increasingly popular, providing opportunities for innovative new products.
- Vegan Skincare
- There is a growing trend of consumers preferring vegan and cruelty-free skincare products, allowing for companies to disrupt the industry with innovative ingredients.
- Sun Protection Skincare
- With a growing concern over the harmful effects of UV rays, there is a growing market for skincare products that offer high levels of sun protection and skin revitalization.
Where This Applies
- Skincare
- With increasing demand for skincare products, there is opportunity for companies to create new and innovative products that target specific skin concerns.
- Beauty
- As the beauty industry evolves, consumers are looking for products that offer both aesthetic benefits and preventative measures, creating opportunities for new entrants to disrupt the market.
- Personal Care
- As consumers become more conscientious about what they put on their skin, there is an opportunity for companies to create personal care products that are vegan, organic, and all-natural.
