Category
Lifestyle
Assisted Choices
Trend cluster
Category
Orange
Wine
Brands are launching orange wines to meet growing consumer demand.
2.1
Trend score
Trend
What is the Orange Wine trend?
Orange Wine: Orange wines —a type of white wine made by leaving the grape skins and seeds in contact with the juice, creating a deep orange hue—are becoming more mainstream to the modern wine drinker. These wines boast the flavors of white wines paired with the texture and tannins of red wines.
Insight
The consumer insight behind the Orange Wine trend
Many wine drinkers are keen to explore new offerings, searching for unique and novel offerings. These individuals crave experimental flavors that push the boundaries of sensory appeal. As consumers become more exposed to new flavors and variants, many will flock to emerging flavor profiles made popular by influencers and experts in the field.
Trend themes
Themes within the Orange Wine trend
Three behaviours holding the trend together01
Experimental Tasting Experiences
Consumers crave experimental flavors that push the boundaries of sensory appeal, presenting opportunities for businesses to offer tasting experiences that cater to the desire for unique offerings.
02
Rise of Orange Wines
The increasing demand for orange wines presents an opportunity for businesses to expand their portfolios and meet the needs of consumers searching for novel offerings.
03
Specialized Wine Clubs
The emergence of specialized wine subscription services and stores, such as Orange Glou, cater to specific flavor profiles and interests, providing opportunities for businesses to offer personalized experiences for consumers.
Industry implications
What the Orange Wine trend means for industry
Where the trend changes the playbookFor
Wine Industry
The rise of orange wines and a demand for specialized tasting experiences present opportunities for businesses in the wine industry to expand their offerings and cater to evolving consumer preferences.
For
Hospitality Industry
Consumers seeking unique tasting experiences provide opportunities for businesses in the hospitality industry to create new offerings and events that cater to this demand.
For
Subscription Industry
The emergence of specialized subscription services, such as Orange Glou, presents opportunities for businesses in the subscription industry to cater to specific interests and preferences of consumers.
Workshop question
How can your brand experiment with emerging flavors to intrigue consumers?
Trend signals
Trend signals for Orange Wine
Trend score 2.1 out of 10, from popularity 26%, activity 28%, freshness 10%.
Popularity26%
Activity28%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Orange Wine trend
4 featured examples from Nov 8, 2019 to Sep 24, 2021CategoryBusiness
Orange Wine Shops
Orange Glou is the First and Only Wine Store Dedicated to Only Orange Wines
Wine producers can capitalize on the growing demand for orange wine by creating unique blends and varietals that cater to consumers' increasing interest in this distinct wine cate…
CategoryLifestyle
Orange Wine Subscriptions
Orane Glou is a First-of-Its-Kind Service Devoted to Skin-Contact Wines
With the growing popularity of online wine clubs, there is an opportunity for new businesses to enter the market and differentiate themselves by catering to specific niches and pr…
CategoryLifestyle
Organic Orange Wines
Gérad Bertrand Expands its Portfolio with 'Orange Gold' Wine
The trend towards organic orange wines presents opportunities for wine brands to experiment, innovate, and stand out in a crowded market.
CategoryLifestyle
Orange Aperitif American Debuts
Europe's Martini Rossi Fiero Joins the American Market
Companies in the alcoholic beverage industry can leverage the popularity of Martini Rossi Fiero to introduce more orange and botanical flavored drinks into the market.
