Brands are launching orange wines to meet growing consumer demand
Trend - Orange wines —a type of white wine made by leaving the grape skins and seeds in contact with the juice, creating a deep orange hue—are becoming more mainstream to the modern wine drinker. These wines boast the flavors of white wines paired with the texture and tannins of red wines.
Insight - Many wine drinkers are keen to explore new offerings, searching for unique and novel offerings. These individuals crave experimental flavors that push the boundaries of sensory appeal. As consumers become more exposed to new flavors and variants, many will flock to emerging flavor profiles made popular by influencers and experts in the field.
Insight - Many wine drinkers are keen to explore new offerings, searching for unique and novel offerings. These individuals crave experimental flavors that push the boundaries of sensory appeal. As consumers become more exposed to new flavors and variants, many will flock to emerging flavor profiles made popular by influencers and experts in the field.
Workshop Question - How can your brand experiment with emerging flavors to intrigue consumers?
Trend Themes
1. Experimental Tasting Experiences - Consumers crave experimental flavors that push the boundaries of sensory appeal, presenting opportunities for businesses to offer tasting experiences that cater to the desire for unique offerings.
2. Rise of Orange Wines - The increasing demand for orange wines presents an opportunity for businesses to expand their portfolios and meet the needs of consumers searching for novel offerings.
3. Specialized Wine Clubs - The emergence of specialized wine subscription services and stores, such as Orange Glou, cater to specific flavor profiles and interests, providing opportunities for businesses to offer personalized experiences for consumers.
Industry Implications
1. Wine Industry - The rise of orange wines and a demand for specialized tasting experiences present opportunities for businesses in the wine industry to expand their offerings and cater to evolving consumer preferences.
2. Hospitality Industry - Consumers seeking unique tasting experiences provide opportunities for businesses in the hospitality industry to create new offerings and events that cater to this demand.
3. Subscription Industry - The emergence of specialized subscription services, such as Orange Glou, presents opportunities for businesses in the subscription industry to cater to specific interests and preferences of consumers.
