Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sustainable
Cooking
Customers look for sustainable ways to make their meals.
3.9
Trend score
Trend
What is the Sustainable Cooking trend?
Sustainable Cooking: As consumers become more eco-conscious, brands are helping them along with platforms, campaigns and products that help them cook in a way that's more sustainable and reduces their environmental impact.
Insight
The consumer insight behind the Sustainable Cooking trend
As the climate crisis worsens, consumers are feeling a greater sense of urgency about the small part they play in contributing to environmental issues. This sense of urgency has resulted in more people making eco-conscious decisions, whether they're in small everyday rituals or in larger investments like housing or transportation.
Trend themes
Themes within the Sustainable Cooking trend
Three behaviours holding the trend together01
Sustainable Cooking Apps
The rise of sustainable cooking apps is disrupting the way people plan meals, buy ingredients, and cook their food, by making sustainable, low-impact choices more accessible and personalized.
02
Eco-Friendly Subscription Services
Subscription-based initiatives, like the one from Electrolux and SideChef, offer a convenient way to adopt sustainable cooking practices by providing users with personalized recipes and cooking classes that cater to their dietary preferences and the features of their energy-efficient appliances.
03
Zero-Waste Cocktail Making Campaigns
Beverage brands like Flor de Caña are addressing the issue of food waste in the food and beverage industry by running zero-waste cocktail making campaigns that encourage consumers and bartenders to use repurposed ingredients in their creations, while sharing recipes and tips on social media.
Industry implications
What the Sustainable Cooking trend means for industry
Where the trend changes the playbookFor
Mobile App Development
Developers in the mobile app industry can take advantage of the growing demand for sustainable cooking apps by creating products that leverage data analytics, sustainability metrics, and personalized recipe matching to offer a more engaging and eco-friendly cooking experience.
For
Smart Kitchen Appliances
Manufacturers of smart kitchen appliances are well-positioned to tap into the trend of eco-friendly subscription services, by offering integrated platforms that enable users to make low-impact cooking choices with ease and convenience, while providing the data insights that help to optimize the user experience.
For
Beverage and Spirits Industry
Brands in the beverage and spirits industry can drive innovation and differentiation by launching sustainability-focused campaigns that target eco-conscious consumers and bartenders, promoting lower waste, carbon-neutral, and fair trade practices, and leveraging influence from outspoken social media activists, like mixologists and food bloggers.
Workshop question
How is your brand prioritiziing sustainability?
Trend signals
Trend signals for Sustainable Cooking
Trend score 3.9 out of 10, from popularity 60%, activity 48%, freshness 10%.
Popularity60%
Activity48%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Sustainable Cooking trend
4 featured examples from Oct 14, 2019 to Jul 10, 2021CategoryEco
Sustainable Cooking Subscriptions
Electrolux & SideChef Share Recipes Upon Appliance Registration
The home appliance industry can take advantage of this trend by offering eco-friendly and energy-efficient kitchen appliances, while creating partnerships like Electrolux and Side…
CategoryLifestyle
Eco-Friendly Cocktail Initiatives
Zero Waste Month Encourages Sustainable Cocktail Creation
Opportunity for bars and restaurants to adopt sustainable practices and reduce food waste by incorporating eco-friendly cocktails in their menus.
CategorySocial Good
Sustainable Food Discovery Apps
Forkful Helps Users Make Sustainable and Nutritious Food Choices
Expansion of health app market to include food sustainability and meal planning features with potential for partnership with healthcare providers.
CategoryEco
Sustainable Personalized Cooking Apps
Know Eat All Uses Carbon Data to Create Low-Impact Recipes
The food tech industry can explore the opportunity to develop similar platforms that analyze carbon emissions data and offer personalized cooking experiences.
