Customers look for sustainable ways to make their meals
Trend - As consumers become more eco-conscious, brands are helping them along with platforms, campaigns and products that help them cook in a way that's more sustainable and reduces their environmental impact.
Insight - As the climate crisis worsens, consumers are feeling a greater sense of urgency about the small part they play in contributing to environmental issues. This sense of urgency has resulted in more people making eco-conscious decisions, whether they're in small everyday rituals or in larger investments like housing or transportation.
Insight - As the climate crisis worsens, consumers are feeling a greater sense of urgency about the small part they play in contributing to environmental issues. This sense of urgency has resulted in more people making eco-conscious decisions, whether they're in small everyday rituals or in larger investments like housing or transportation.
Workshop Question - How is your brand prioritiziing sustainability?
Trend Themes
1. Sustainable Cooking Apps - The rise of sustainable cooking apps is disrupting the way people plan meals, buy ingredients, and cook their food, by making sustainable, low-impact choices more accessible and personalized.
2. Eco-friendly Subscription Services - Subscription-based initiatives, like the one from Electrolux and SideChef, offer a convenient way to adopt sustainable cooking practices by providing users with personalized recipes and cooking classes that cater to their dietary preferences and the features of their energy-efficient appliances.
3. Zero-waste Cocktail Making Campaigns - Beverage brands like Flor de Caña are addressing the issue of food waste in the food and beverage industry by running zero-waste cocktail making campaigns that encourage consumers and bartenders to use repurposed ingredients in their creations, while sharing recipes and tips on social media.
Industry Implications
1. Mobile App Development - Developers in the mobile app industry can take advantage of the growing demand for sustainable cooking apps by creating products that leverage data analytics, sustainability metrics, and personalized recipe matching to offer a more engaging and eco-friendly cooking experience.
2. Smart Kitchen Appliances - Manufacturers of smart kitchen appliances are well-positioned to tap into the trend of eco-friendly subscription services, by offering integrated platforms that enable users to make low-impact cooking choices with ease and convenience, while providing the data insights that help to optimize the user experience.
3. Beverage and Spirits Industry - Brands in the beverage and spirits industry can drive innovation and differentiation by launching sustainability-focused campaigns that target eco-conscious consumers and bartenders, promoting lower waste, carbon-neutral, and fair trade practices, and leveraging influence from outspoken social media activists, like mixologists and food bloggers.
