Category
Lifestyle
Assisted Choices
Trend cluster
Category
Waste
Reduced
Food waste-reduction apps help individuals reduce their environmental impact.
4.9
Trend score
Trend
What is the Waste Reduced trend?
Waste Reduced: As consumers look to reduce their environmental impact, brands are empowering them with apps that help them reduce food waste. Examples include everything from ordering from stores that offer unsold inventory at a discount, to apps that help users cook in a way that reduces waste.
Insight
The consumer insight behind the Waste Reduced trend
As the climate crisis worsens, so does consumers' personal guilt about their own impact on the environment. Now, more people in North America are conscious of their habits and how they impact the world around them, and are altering them to mitigate some of those effects.
Trend themes
Themes within the Waste Reduced trend
Three behaviours holding the trend together01
Food Waste Reduction
Brands are empowering consumers with apps that help them reduce food waste using innovative solutions like AR, AI-powered personalized cookbooks, food-waste trackers, and machine-learning recipe apps.
02
Sustainable Eating
As a growing number of individuals become more conscious of their impact on the environment, the demand for sustainable food production and farming practices has increased, encouraging businesses to implement innovative and environmentally friendly measures across food industries.
03
Meal Planning
Meal planning is becoming a popular trend, with businesses providing AI-powered solutions to help users make the most of the ingredients already found in the fridge or pantry, thus helping to reduce food waste and streamline their shopping experience.
Industry implications
What the Waste Reduced trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and beverage industry professionals can implement sustainable farming and food production practices to respond to the growing demand for eco-friendly solutions and to reduce food waste.
For
Technology
The tech industry can continue to innovate by developing AI-powered solutions to help users make more informed decisions when it comes to grocery shopping, menu planning, and curbing food waste.
For
Retail
Retail professionals can further engage customers by offering deals on unsold inventory, invest in machine-learning recipe apps to provide better menu-planning solutions, and incorporate food-waste trackers into existing apps to help consumers manage their food consumption as part of their healthy and eco-friendly lifestyle.
Workshop question
How is your brand helping its customers live sustainably?
Trend signals
Trend signals for Waste Reduced
Trend score 4.9 out of 10, from popularity 73%, activity 60%, freshness 13%.
Popularity73%
Activity60%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Waste Reduced trend
5 featured examples from Apr 29, 2021 to Nov 9, 2022CategoryLifestyle
AI-Powered Personalized Cookbooks
The Algorithmic Chef Identifies Ingredients & Assembles Recipes
AI-powered personalized cookbooks could disrupt the traditional cookbook industry.
CategoryLifestyle
Food Waste AR Apps
Morton Salt's AR App Provides a Creative Solution to Reducing Kitchen Waste
Food and beverage companies can leverage AR technology and create app tools that educate customers and promote their products through sustainable cooking practices.
CategoryEco
AI-Powered Food Waste Trackers
Nosh Launches New AI-Powered Analytics to All Its App Users
Nosh's AI-powered analytics can be applied to other waste management problems as well, creating an opportunity for disruptive innovation in waste reduction.
CategoryTech
Machine-Learning Recipe Apps
'littlecook.io' Helps Users Curb Food Waste, Plan Ahead and More
The food and beverage industry can seize the opportunity to integrate machine learning and recipe apps into their business model.
CategoryLifestyle
Premium Food-Waste Cooking Apps
The SORTEDfood App Helps to Cut Waste and Create Great Meals
Food delivery services can integrate mindful meal planning and food waste reduction features into their services as a value-add for users.
