Food waste-reduction apps help individuals reduce their environmental impact
Trend - As consumers look to reduce their environmental impact, brands are empowering them with apps that help them reduce food waste. Examples include everything from ordering from stores that offer unsold inventory at a discount, to apps that help users cook in a way that reduces waste.
Insight - As the climate crisis worsens, so does consumers' personal guilt about their own impact on the environment. Now, more people in North America are conscious of their habits and how they impact the world around them, and are altering them to mitigate some of those effects.
Insight - As the climate crisis worsens, so does consumers' personal guilt about their own impact on the environment. Now, more people in North America are conscious of their habits and how they impact the world around them, and are altering them to mitigate some of those effects.
Workshop Question - How is your brand helping its customers live sustainably?
Trend Themes
1. Food Waste Reduction - Brands are empowering consumers with apps that help them reduce food waste using innovative solutions like AR, AI-powered personalized cookbooks, food-waste trackers, and machine-learning recipe apps.
2. Sustainable Eating - As a growing number of individuals become more conscious of their impact on the environment, the demand for sustainable food production and farming practices has increased, encouraging businesses to implement innovative and environmentally friendly measures across food industries.
3. Meal Planning - Meal planning is becoming a popular trend, with businesses providing AI-powered solutions to help users make the most of the ingredients already found in the fridge or pantry, thus helping to reduce food waste and streamline their shopping experience.
Industry Implications
1. Food and Beverage - Food and beverage industry professionals can implement sustainable farming and food production practices to respond to the growing demand for eco-friendly solutions and to reduce food waste.
2. Technology - The tech industry can continue to innovate by developing AI-powered solutions to help users make more informed decisions when it comes to grocery shopping, menu planning, and curbing food waste.
3. Retail - Retail professionals can further engage customers by offering deals on unsold inventory, invest in machine-learning recipe apps to provide better menu-planning solutions, and incorporate food-waste trackers into existing apps to help consumers manage their food consumption as part of their healthy and eco-friendly lifestyle.
