The SORTEDfood App Helps to Cut Waste and Create Great Meals
Grace Mahas — November 9, 2022 — Lifestyle
References: sortedfood & foodnavigator
SORTFEDfood is a food app developed by YouTube stars that helps users make incredible home-cooked meals while saving on their food bills and cutting waste. The app comes at a time when rising food costs are making many consumers look for affordable options that are still healthy and sustainable. The app helps users find mindful mealtime inspiration on a budget. Each recipe takes less than 30 minutes and rings in at £4. Each week the app will show three recipes that won't leave users with food waste. The recipes are inspired by the latest food trends with a twist on classic dishes and seasonal favorites.
"We've been hearing from our community how much of a pain cooking dinner in the evening can be without proper planning, shopping and the right know-how. Over the years, countless products, companies and even industries have been created to try and solve this problem -- ready meals, takeaways, meal boxes, etc. These solutions appear to work, but when you look a little closer, they are usually expensive, unhealthy, and not great for our planet," said Jamie Spafford, co-founder of SORTEDfood. "They are like a paracetamol to a headache -- solving the symptoms rather than the root cause of the problem. At worst, they are actually contributing to a growing number of issues -- the rise in the cost of living, the ever-growing food and packaging waste, and the disconnect with our food systems."
With a £4.99 monthly subscription fee, users can expect to save 30% on their food bills.
"We've been hearing from our community how much of a pain cooking dinner in the evening can be without proper planning, shopping and the right know-how. Over the years, countless products, companies and even industries have been created to try and solve this problem -- ready meals, takeaways, meal boxes, etc. These solutions appear to work, but when you look a little closer, they are usually expensive, unhealthy, and not great for our planet," said Jamie Spafford, co-founder of SORTEDfood. "They are like a paracetamol to a headache -- solving the symptoms rather than the root cause of the problem. At worst, they are actually contributing to a growing number of issues -- the rise in the cost of living, the ever-growing food and packaging waste, and the disconnect with our food systems."
With a £4.99 monthly subscription fee, users can expect to save 30% on their food bills.
Trend Themes
1. Food Waste Reduction Apps - Create food waste reduction apps that offer affordable and sustainable meal options to users.
2. Mindful Meal Planning Apps - Develop meal planning apps that offer healthy and sustainable options while also reducing food waste and costs.
3. Convenience Cooking Apps - Incorporate meal planning and mindful cooking into convenience cooking apps to offer users affordable and sustainable options while reducing food waste.
Industry Implications
1. Food Delivery Services - Food delivery services can integrate mindful meal planning and food waste reduction features into their services as a value-add for users.
2. Grocery Stores - Grocery stores can utilize mindful meal planning and food waste reduction in their mobile apps or in-store technology to help users reduce food waste and costs.
3. Cooking Equipment Brands - Cooking equipment brands can create connected cooking devices that incorporate mindful meal planning and food waste reduction features to help users create incredible meals while reducing food waste and costs.
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