Guelph-based company Saturday Seed Co. is dedicated to helping consumers grow their own food to work towards a more sustainable food cycle. Matthew Forbes, the founder of the company, originally owned a Barber Shop and shifted to selling seeds in light of the COVID-19 pandemic.
He has always been a home gardener and saw a solution in what is now the Saturday Seed Co. The brand sells highly curated vegetables and flowers, which are purchased as locally as possible. He has plans to build a wide inventory of open-pollination seeds and educate others about the difference between different sorts of seeds, hybrid seeds, and cross-pollination. Currently, Saturday Seed Co. has a website for seed ordering and witty videos to explain the work.
Image Credit: Matthew Forbes
What's Driving This Trend
- Sustainable Gardening
- Opportunities for businesses to offer eco-friendly gardening solutions.
- Local Sourcing
- Businesses can cater to consumers' interest in knowing where their food comes from by offering locally-sourced products.
- Education-based Sales
- Businesses can leverage educational content to promote and sell their products.
Who This Affects Most
- Agriculture
- Offer locally-sourced, open-pollinated seed alternatives with an emphasis on sustainability.
- E-commerce
- Create an e-commerce platform for sustainable, locally sourced gardening products.
- Education
- Create educational programs that focus on the importance of open-pollination seeds and sustainable gardening.
