Guelph-based company Saturday Seed Co. is dedicated to helping consumers grow their own food to work towards a more sustainable food cycle. Matthew Forbes, the founder of the company, originally owned a Barber Shop and shifted to selling seeds in light of the COVID-19 pandemic.
He has always been a home gardener and saw a solution in what is now the Saturday Seed Co. The brand sells highly curated vegetables and flowers, which are purchased as locally as possible. He has plans to build a wide inventory of open-pollination seeds and educate others about the difference between different sorts of seeds, hybrid seeds, and cross-pollination. Currently, Saturday Seed Co. has a website for seed ordering and witty videos to explain the work.
Image Credit: Matthew Forbes