Category
Tech
Automated Upkeep
Trend cluster
Category
Eco
Decor
Sustainable infant-friendly products and toys help decorate nurseries.
6.3
Trend score
Trend
What is the Eco Decor trend?
Eco Decor: Products that are normally used to decorate babies' rooms are now being made with sustainable ingredients in order to reduce their environmental impact. This includes everything from eco-friendly cribs to baby toys.
Insight
The consumer insight behind the Eco Decor trend
With Millennials being more aware of climate issues than the generations that precede them, they're bringing this awareness into their day-to-day lives, even as parents. The additional upside of sustainable products made specifically for children, outside from environmental protection, is that their natural materials are often deemed safer for kids to use and therefore more trustworthy for consumers.
Trend themes
Themes within the Eco Decor trend
Three behaviours holding the trend together01
Eco-Friendly Baby Products
With an increasing awareness among parents, eco-friendly baby products using organic and natural materials are becoming more popular.
02
Sustainable Packaging Solutions
To cater to environmentally conscious consumers, manufacturers are coming up with sustainable packaging options made from renewable material.
03
Reusable Baby Care
To reduce single-use plastic and waste, brands are introducing reusable baby care products that are eco-friendly and convenient.
Industry implications
What the Eco Decor trend means for industry
Where the trend changes the playbookFor
Eco-Friendly Products Industry
Business professionals can look into eco-friendly product lines and sustainable raw materials to tap into the growing market of environmentally conscious parents.
For
Packaging Industry
As manufacturers are shifting towards sustainable packaging, businesses can explore eco-friendly packaging solutions to maintain brand image and address sustainability concerns.
For
Disposable Products Industry
Companies can disrupt the disposable baby products market with innovative, eco-friendly alternatives that reduce waste while maintaining convenience.
Workshop question
How is your brand prioritizing sustainability?
Trend signals
Trend signals for Eco Decor
Trend score 6.3 out of 10, from popularity 91%, activity 87%, freshness 12%.
Popularity91%
Activity87%
Freshness12%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Eco Decor trend
8 featured examples from Jan 21, 2020 to Apr 27, 2022CategoryEco
Eco-Conscious Baby Brands
Eco Totz Boasts a Range of Grooming Products, Toys, Apparel & More
Opportunity for companies in the baby product industry to incorporate sustainability into their product offerings.
CategoryEco
Eco-Friendly Baby Gear
Century Makes Sustainable & Affordable Solutions for Young Families
Industry players have an opportunity to respond to customer demand and create sustainable and affordable baby gear.
CategoryEco
Dissolvable Baby Shoes
Woolybubs Debuts the Newbie, the World's First Disappearing Baby Shoe
The sustainable fashion industry can explore opportunities to reduce waste and cut the environmental impact by developing biodegradable options for clothes and accessories like ba…
CategoryLife-Stages
Eco Baby Milestone Throws
The Milestone Baby Blankets from in2green is Perfect for New Parents
Companies can tap into the baby products industry to create sustainable and eco-friendly baby products like milestone blankets.
CategoryEco
Zero-Waste Baby Gifts
Zeronto's Curated Baskets Share Plastic-Free Baby Products
The infant and baby product industry can capitalize on the growing interest in zero-waste and plastic-free baby gifts.
CategoryEco
Reusable Baby Care Product Lines
goodnest Shares Silicone Wash Bottles with Dissolvable Tablets
Incorporating sustainable and environmentally conscious practices into baby care product lines can disrupt the traditional baby care industry and appeal to the growing eco-conscio…
CategoryArt & Design
Washable Kids Rugs
Nestig's Rugs are Made from 100% Organic Cotton and All-Natural Dyes
Home decor businesses can invest in creating sustainable, washable and eco-friendly products for customers.
CategoryEco
Eco Infant Formula Packaging
The Aptar Food + Beverage Neo Closure is Made with Renewable Material
The infant formula market is embracing eco-friendly packaging solutions to reduce waste and meet consumer demand for sustainable products.
