Category
Fashion
Scaled Restraint
Trend cluster
Category
Cannabis
Eye
The various properties of cannabis are infused into eye-targeted cosmetics.
2.8
Trend score
Trend
What is the Cannabis Eye trend?
Cannabis Eye: Brands in the cosmetic space continue to collaborate with the cannabis industry, and are now including various cannabis properties llike CBD into products that are made specifically for use around the eye.
Insight
The consumer insight behind the Cannabis Eye trend
In North America, the cannabis industry has seen immense popularity as the plant has become decriminalized or legalized. The added benefit of it being "natural" has made it popular due to the growing health and wellness movement in regions across the continent as well. Brands that collaborate with this industry are helping themselves maintain relevance among the average adult consumer.
Trend themes
Themes within the Cannabis Eye trend
Three behaviours holding the trend together01
CBD-Infused Cosmetics
Companies are including CBD oil in cosmetic products due to its natural healing properties and growing popularity among adult consumers.
02
Natural and Nourishing Eye-Care Products
There is a trend towards more natural, nourishing and gentle eye-care products that heal, improve and hydrate the sensitive skin around the eyes while reducing aging effects and puffiness.
03
Transdermal CBD Patches
Transdermal patches provide an easy, discreet and time-release way to receive CBD's therapeutic benefits and combat tensions, swelling and promote relaxation.
Industry implications
What the Cannabis Eye trend means for industry
Where the trend changes the playbookFor
Cosmetics
With the growing popularity of CBD and the trend towards natural, healing products, it is an opportune time for companies in the cosmetics industry to include CBD oil and natural ingredients in their offerings.
For
Wellness
The trend towards natural and therapeutic ingredients provides various disruptive innovation opportunities within the wellness industry, especially in the development of CBD-infused products, including transdermal patches and nourishing eye-care products.
For
Anti-Aging
The inclusion of CBD and other natural ingredients in eye-care products provides an opportunity for the anti-aging industry to develop more gentle and nourishing products that heal and improve skin while reducing puffiness and wrinkles.
Workshop question
How could your brand collaborate with a growing industry to maintain its relevance?
Trend signals
Trend signals for Cannabis Eye
Trend score 2.8 out of 10, from popularity 34%, activity 38%, freshness 11%.
Popularity34%
Activity38%
Freshness11%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cannabis Eye trend
7 featured examples from Feb 14, 2020 to Feb 25, 2022CategoryFashion
CBD-Infused Winter-Ready Skincare
Onyx + Rose is Launching Two New Nourishing Skincare Products
The skincare industry has an opportunity to integrate CBD into their products to create innovative and effective skincare solutions.
CategoryFashion
Surf-Inspired CBD Eyeshadows
Nomad Cosmetics Unveiled New CBD-Infused Eyeshadow Palettes
Disruption opportunity for the beauty industry to embrace CBD-infused products and surf-inspired aesthetics.
CategoryFashion
Bio-Cellulose Eye Masks
Pept Eyes Energizes Undereyes with Anti-Aging Copper Peptides
The skincare industry can leverage the trend of bio-cellulose eye masks and integrate other ingredients to further enhance their effectiveness.
CategoryFashion
CBD-Infused Anti-Aging Gels
Mantra Mask Rolled Out an Anti-Aging CBD Eye Gel
The market for CBD-infused skincare is expected to grow exponentially, providing a disruptive innovation opportunity for companies looking to capitalize on this trend.
CategoryFashion
Ultra-Hydrating Eye Primers
The Hydro Grip Eye Primer is Infused with Cannabis Seed Extract
Opportunity for cosmetics companies to incorporate natural, hydrating ingredients and optimized packaging for precision in their makeup products.
CategoryFashion
Nourishing CBD Eye Creams
Enflower's CBD Eye Cream Reduces Dark Circles and Puffiness
The beauty and personal care industry has the opportunity to create a new category of products that cater to the growing demand for natural and effective skin care solutions that…
CategoryLifestyle
Rejuvenating CBD Eye Patches
Sheabrand's CBD Transdermal Patch Contains 40mg of CBD
Businesses in the health and wellness industry can expand their offerings by incorporating CBD transdermal patches and other CBD wellness products into their product lines.
