The various properties of cannabis are infused into eye-targeted cosmetics
Trend - Brands in the cosmetic space continue to collaborate with the cannabis industry, and are now including various cannabis properties llike CBD into products that are made specifically for use around the eye.
Insight - In North America, the cannabis industry has seen immense popularity as the plant has become decriminalized or legalized. The added benefit of it being "natural" has made it popular due to the growing health and wellness movement in regions across the continent as well. Brands that collaborate with this industry are helping themselves maintain relevance among the average adult consumer.
Insight - In North America, the cannabis industry has seen immense popularity as the plant has become decriminalized or legalized. The added benefit of it being "natural" has made it popular due to the growing health and wellness movement in regions across the continent as well. Brands that collaborate with this industry are helping themselves maintain relevance among the average adult consumer.
Workshop Question - How could your brand collaborate with a growing industry to maintain its relevance?
Trend Themes
1. Cbd-infused Cosmetics - Companies are including CBD oil in cosmetic products due to its natural healing properties and growing popularity among adult consumers.
2. Natural and Nourishing Eye-care Products - There is a trend towards more natural, nourishing and gentle eye-care products that heal, improve and hydrate the sensitive skin around the eyes while reducing aging effects and puffiness.
3. Transdermal CBD Patches - Transdermal patches provide an easy, discreet and time-release way to receive CBD's therapeutic benefits and combat tensions, swelling and promote relaxation.
Industry Implications
1. Cosmetics - With the growing popularity of CBD and the trend towards natural, healing products, it is an opportune time for companies in the cosmetics industry to include CBD oil and natural ingredients in their offerings.
2. Wellness - The trend towards natural and therapeutic ingredients provides various disruptive innovation opportunities within the wellness industry, especially in the development of CBD-infused products, including transdermal patches and nourishing eye-care products.
3. Anti-aging - The inclusion of CBD and other natural ingredients in eye-care products provides an opportunity for the anti-aging industry to develop more gentle and nourishing products that heal and improve skin while reducing puffiness and wrinkles.
