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Cannabis Eye

The various properties of cannabis are infused into eye-targeted cosmetics

Trend - Brands in the cosmetic space continue to collaborate with the cannabis industry, and are now including various cannabis properties llike CBD into products that are made specifically for use around the eye.

Insight - In North America, the cannabis industry has seen immense popularity as the plant has become decriminalized or legalized. The added benefit of it being "natural" has made it popular due to the growing health and wellness movement in regions across the continent as well. Brands that collaborate with this industry are helping themselves maintain relevance among the average adult consumer.
Workshop Question - How could your brand collaborate with a growing industry to maintain its relevance?
Trend Themes
1. Cbd-infused Cosmetics - Companies are including CBD oil in cosmetic products due to its natural healing properties and growing popularity among adult consumers.
2. Natural and Nourishing Eye-care Products - There is a trend towards more natural, nourishing and gentle eye-care products that heal, improve and hydrate the sensitive skin around the eyes while reducing aging effects and puffiness.
3. Transdermal CBD Patches - Transdermal patches provide an easy, discreet and time-release way to receive CBD's therapeutic benefits and combat tensions, swelling and promote relaxation.
Industry Implications
1. Cosmetics - With the growing popularity of CBD and the trend towards natural, healing products, it is an opportune time for companies in the cosmetics industry to include CBD oil and natural ingredients in their offerings.
2. Wellness - The trend towards natural and therapeutic ingredients provides various disruptive innovation opportunities within the wellness industry, especially in the development of CBD-infused products, including transdermal patches and nourishing eye-care products.
3. Anti-aging - The inclusion of CBD and other natural ingredients in eye-care products provides an opportunity for the anti-aging industry to develop more gentle and nourishing products that heal and improve skin while reducing puffiness and wrinkles.
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 57 Examples:
65,949 Total Clicks
Date Range:
Feb 20 — Feb 22
Trending:
Mild
Consumer Insight Topics:

Featured Examples

CBD-Infused Winter-Ready Skincare
CBD-Infused Winter-Ready Skincare
Onyx + Rose is Launching Two New Nourishing Skincare Products
Onyx + Rose is a skincare brand equipped with wellness experts creating high-performance CBD skincare and wellness products. The CBD brand is adding two new items to its repertoire, just in time for... MORE
Surf-Inspired CBD Eyeshadows
Surf-Inspired CBD Eyeshadows
Nomad Cosmetics Unveiled New CBD-Infused Eyeshadow Palettes
Beauty brand Nomad Cosmetics recently expanded its portfolio with the introduction of two new CBD oil-infused eyeshadow palettes that draw inspiration from surf shacks and California beaches. The... MORE
Bio-Cellulose Eye Masks
Bio-Cellulose Eye Masks
Pept Eyes Energizes Undereyes with Anti-Aging Copper Peptides
Pept Eyes is a bio-cellulose eye mask from Sundree that provides rapid results with a potent combination of ingredients. The undereye patches are infused with a blend of anti-aging copper peptides,... MORE
CBD-Infused Anti-Aging Gels
CBD-Infused Anti-Aging Gels
Mantra Mask Rolled Out an Anti-Aging CBD Eye Gel
Mantra Mask recently launched the Anti-Aging Lavender CBD Coconut Eye Gels. The skincare product is biodegradable and crafted with nano-encapsulated CBD for deeper penetration of the skin. According... MORE
Nourishing CBD Eye Creams
Nourishing CBD Eye Creams
Enflower's CBD Eye Cream Reduces Dark Circles and Puffiness
Enflower’s CBD Eye Cream is a gentle formula that acts as a natural anti-aging solution. The product is infused with CBD oil, carrot seed, rose, sweet almond and rosehip oils along with... MORE
Ultra-Hydrating Eye Primers
Ultra-Hydrating Eye Primers
The Hydro Grip Eye Primer is Infused with Cannabis Seed Extract
Milk Makeup’s popular Hydro Grip Primer can now be experienced in the form of an eye primer thanks to the introduction of the Hydro Grip Eye Primer. Optimized for the eyelids and inner corners... MORE
Rejuvenating CBD Eye Patches
Rejuvenating CBD Eye Patches
Sheabrand's CBD Transdermal Patch Contains 40mg of CBD
Sheabrand offers consumers an easy way to receive CBD’s effects with its CBD Transdermal Patch. The patches arrive in a pack of four and are made with comfort in mind. Each wellness patch... MORE

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