Eye creams are known for their brightening benefits but Mutha wanted to go above and beyond with its newest product, the Up All Night Eye Cream. As Mutha founder Hope Smith describes, "Our chemist told us that it was basically impossible to create an eye cream that was both brightening and hydrating but after years of pushing, we got there."
The eye cream is packed with ingredients like pearl powder, coffee seed and botanical extracts to boost the appearance of radiance and diminish dark circles. The eye cream is said to have a lightweight, skin-loving formula with protective, hydrating and reparative MUTHALOAD Core Technology.
The versatile eye cream can be used before or after applying makeup and the brand notes that its luminous formula can also be used to accent the brow and cheekbones.
Image Credit: Mutha
Why This Trend Is Growing
- Multi-benefit Eye Creams
- Eye creams that provide multiple benefits such as hydration and brightening are an opportunity for disruptive innovation.
- Natural and Botanical Ingredients
- The trend of using natural and botanical ingredients in eye creams can be further explored for innovative formulations and product development.
- Versatile Eye Products
- Multi-purpose eye products such as the Up All Night Eye Cream can be designed to provide more than one use and functionality.
Industries Being Reshaped
- Beauty and Skincare
- The beauty and skincare industry can leverage multi-benefit eye creams and natural ingredients to create more effective and innovative products.
- Makeup and Cosmetics
- Makeup and cosmetics industry can explore the trend of versatile eye products to create products that serve more than one purpose.
- Health and Wellness
- The health and wellness industry can benefit from eye creams that combine natural ingredients with hydration and brightening properties for overall eye health.
