Chinese cosmetics and fragrance company Cha Ling offers an 'Eye Contour Cream' that's made with "fresh Pu’er tea leaves" and "fermented Pu’er tea cakes," which are concentrated in its B-DT complex.
With these ingredients, the cream works to protect the sensitive skin under the eyes from free radicals and external environmental stressors, while also reducing inflammation. The formula also features zingiber zerumbet extract—which is a species of ginger plant that's often used in herbal medicine. By improving microcirculation and promoting excess fluid drainage, this ingredient is said to reduce dark circles and puffiness, leaving consumers looking more youthful and refreshed. Apart from these features, the cream is said to deeply moisturize, and act as an anti-aging solution.
Image Credit: Cha Ling
Why This Trend Is Growing
- Natural Ingredient Skincare
- Disruptive Innovation Opportunity: Develop skincare products that utilize unique and natural ingredients, like Pu’er tea and ginger, to provide added benefits and differentiate from competitors.
- Anti-aging Solutions
- Disruptive Innovation Opportunity: Create innovative anti-aging products that target specific areas, such as the sensitive skin under the eyes, to address specific concerns and meet the needs of consumers.
- Eye Care Products
- Disruptive Innovation Opportunity: Explore the development of specialized eye care products that offer multiple benefits, such as protection against free radicals, inflammation reduction, and moisture.
Industries Being Reshaped
- Skincare Industry
- Disruptive Innovation Opportunity: Introduce new skincare products that incorporate unique and effective ingredients to cater to the growing demand for natural and specialized beauty solutions.
- Cosmetics Industry
- Disruptive Innovation Opportunity: Develop innovative cosmetics that have skincare benefits, like reducing dark circles and puffiness, to attract consumers looking for multi-functional products.
- Herbal Medicine Industry
- Disruptive Innovation Opportunity: Collaborate with the herbal medicine industry to explore the potential of herbal extracts in skincare products for their healing and anti-inflammatory properties.
