Milk Makeup's popular Hydro Grip Primer can now be experienced in the form of an eye primer thanks to the introduction of the Hydro Grip Eye Primer. Optimized for the eyelids and inner corners of the eyes, the transparent product comes in compact packaging and an angled doe foot applicator for precise use of the product.
The clean and 95% natural product is hydrating and smoothing, and useful for preventing creasing, fading and smudging for long periods of time. Some of the key components of the formula include skincare hero hyaluronic acid, hemp-derived cannabis seed extract, niacinamide and antioxidant-packed aloe water. Suited for all skin types and tones, the product needs to dry down completely to activate its grip to keep powder and cream cosmetics in place.
What's Driving This Trend
- Hydro Grip Eye Primer
- Opportunity for the development of natural and hydrating makeup products infused with cannabis seed extract and other skincare hero ingredients.
- Precise Applicator Packaging
- Opportunity for the design of compact and angled packaging with doe-foot applicators, optimized for precise and easy use.
- Long-lasting Makeup
- Opportunity for the creation of products that prevent creasing, fading, and smudging for long periods of time.
Who This Affects Most
- Cosmetics Industry
- Opportunity for cosmetics companies to incorporate natural, hydrating ingredients and optimized packaging for precision in their makeup products.
- CBD Industry
- Opportunity for CBD companies to collaborate with cosmetics brands to incorporate hemp-derived cannabis seed extract into makeup products for skincare benefits.
- Packaging Industry
- Opportunity for packaging design companies to create compact and angled packaging with doe-foot applicators that are optimized for precise and easy use in makeup products.
