Gen.u.ine is a new makeup brand that specifically targets individuals who are going through chemotherapy. Chemotherapy patients often end up with dry and irritable skin and, in severe cases, can have skin that's cracked and prone to infection. Unfortunately, typical make-up products tend to have chemicals in them that exacerbate these problems, so chemotherapy patients end up in a "stressful 'trial and error' process when trying to find suitable products that won't react to their skin."
All of Gen.u.ine's cosmetic products are safe to use on chemotherapy patients and the range includes lip tints, cheek tints, and an eyeshadow palette; and each product is dedicated to someone who experienced cancer. Gen.u.ine's gender-neutral cosmetics line helps "give life back" to men and women to bring back confidence when they need it the most.