Cosmetic items are being infused with kombucha for its probiotic benefits
Trend - Brands in the cosmetic space are taking inspiration from the popularity of kombucha as a beverage, and are infusing it into their products. Products in this space include everything from kombucha-infused foundations to shampoos.
Insight - "Natural" skincare is appealing to consumers as many perceive it as being more healthy for their skin. Brands that adopt these ingredients into their skincare and cosmetic products are therefore more likely to be trusted by consumers who prefer familiar ingredient lists.
Insight - "Natural" skincare is appealing to consumers as many perceive it as being more healthy for their skin. Brands that adopt these ingredients into their skincare and cosmetic products are therefore more likely to be trusted by consumers who prefer familiar ingredient lists.
Workshop Question - How could your brand take inspiration from adjacent industries?
Trend Themes
1. Natural Skincare - Brands that adopt natural ingredients such as kombucha into their skincare and cosmetic products may gain trust from consumers who prefer familiar ingredient lists.
2. Prebiotic and Probiotic Infused Products - The use of prebiotic and probiotic ingredients such as kombucha in skincare and cosmetic products helps to support the skin's defense system and promote a healthier scalp and hair.
3. Multi-tasking Skincare - Skincare products that are capable of performing multiple functions, such as cleansing and treating the skin simultaneously, appeal to consumers who want to simplify their beauty routines.
Industry Implications
1. Skincare - The skincare industry can leverage the use of natural and pre/probiotic ingredients to develop products that appeal to health-conscious consumers seeking familiar ingredient lists and defense support.
2. Cosmetics - The cosmetics industry can incorporate pre/probiotic ingredients such as kombucha into makeup formulations to offer skincare benefits and appeal to consumers seeking multi-tasking beauty products.
3. Haircare - The haircare industry can utilize pre/probiotic ingredients like kombucha to create scalp-friendly shampoos that help remove buildup and support healthier hair growth.
