Cosmetic items are being infused with kombucha for its probiotic benefits
Trend - Brands in the cosmetic space are taking inspiration from the popularity of kombucha as a beverage, and are infusing it into their products. Products in this space include everything from kombucha-infused foundations to shampoos.
Insight - "Natural" skincare is appealing to consumers as many perceive it as being more healthy for their skin. Brands that adopt these ingredients into their skincare and cosmetic products are therefore more likely to be trusted by consumers who prefer familiar ingredient lists.
Insight - "Natural" skincare is appealing to consumers as many perceive it as being more healthy for their skin. Brands that adopt these ingredients into their skincare and cosmetic products are therefore more likely to be trusted by consumers who prefer familiar ingredient lists.
Workshop Question - How could your brand take inspiration from adjacent industries?
