More businesses are copying restaurants' model of delivery
Trend - Brands that have expanded into the delivery space are now using the restaurants' model of delivery as inspiration for their own services--offering rapid delivery in the same way restaurants offer rapid food deliveries. Everything from grocery to cosmetics shopping is now being adapted to suit this fast-service model.
Insight - The rise of the ecommerce industry in North America was spurred on by pandemic in-store restrictions, and consumers' have now adapted to hybrid shopping habits where they often purchase day-to-day products online. Brands that keep prioritizing this form of convenience will remain popular among busy consumers.
Insight - The rise of the ecommerce industry in North America was spurred on by pandemic in-store restrictions, and consumers' have now adapted to hybrid shopping habits where they often purchase day-to-day products online. Brands that keep prioritizing this form of convenience will remain popular among busy consumers.
Workshop Question - How is your brand prioritizing convenience?
