Category
Business
Assisted Conversion
Trend cluster
Category
Rapid
Delivery
More businesses are copying restaurants' model of delivery.
3.3
Trend score
Trend
What is the Rapid Delivery trend?
Rapid Delivery: Brands that have expanded into the delivery space are now using the restaurants' model of delivery as inspiration for their own services--offering rapid delivery in the same way restaurants offer rapid food deliveries. Everything from grocery to cosmetics shopping is now being adapted to suit this fast-service model.
Insight
The consumer insight behind the Rapid Delivery trend
The rise of the ecommerce industry in North America was spurred on by pandemic in-store restrictions, and consumers' have now adapted to hybrid shopping habits where they often purchase day-to-day products online. Brands that keep prioritizing this form of convenience will remain popular among busy consumers.
Trend themes
Themes within the Rapid Delivery trend
Three behaviours holding the trend together01
Rapid Delivery
Brands that have expanded into the delivery space are offering rapid delivery in the same way restaurants offer rapid food deliveries.
02
Hybrid Shopping Habits
Consumers have adapted to purchasing day-to-day products online, creating a trend toward ecommerce in North America.
03
Same-Day Delivery
The demand for same-day delivery services has increased, creating opportunities for businesses to offer these services.
Industry implications
What the Rapid Delivery trend means for industry
Where the trend changes the playbookFor
Ecommerce
The rise of hybrid shopping habits has spurred on the ecommerce industry in North America.
For
Delivery Services
Delivery services are becoming increasingly popular, especially those offering same-day delivery.
For
Retail
Retailers that prioritize convenience through rapid and same-day delivery services will remain popular among busy consumers.
Workshop question
How is your brand prioritizing convenience?
Trend signals
Trend signals for Rapid Delivery
Trend score 3.3 out of 10, from popularity 53%, activity 33%, freshness 14%.
Popularity53%
Activity33%
Freshness14%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Rapid Delivery trend
5 featured examples from Sep 24, 2020 to Feb 18, 2023CategoryBusiness
Online Grocery Deliveries Trials
Deliveroo & Waitrose Launched a 30-Minute Grocery Delivery Trial
Disruptive innovation opportunity: Delivery companies can leverage their existing infrastructure to expand into the grocery delivery market and meet the growing demand for quick a…
CategoryBusiness
Ultra-Fast Grocery Delivery Services
Kroger and Instacart Launch 'Kroger Delivery Now'
The grocery retail industry will need to innovate their delivery services to keep up with the growing trend of ultra-fast grocery delivery services like 'Kroger Delivery Now.'
CategoryMarketing
Eco-Friendly Paint Deliveries
COAT Paints Has Partnered with Bodo for Speedy Deliveries
The partnership between COAT Paints and Bodo highlights the importance of offering eco-friendly and made-to-order paint options, creating a new standard for the paint industry.
CategoryFashion
One-Hour Cosmetic Deliveries
JDDJ & Perfect Diary Offer One-Hour Delivery Services for Customers
The cosmetics industry could benefit from offering one-hour delivery services and partnering with on-demand retail and delivery platforms to capture more market share.
CategoryBusiness
One-Hour Dollar Store Deliveries
Instacart and Dollar Tree Offer Offer Delivery in as Fast as 1h
The retail industry is presented with new innovative delivery trends, setting opportunities for retail companies to offer fast delivery services and expand their online presence t…
