Deliveroo, the popular UK-based online food delivery company, recently joined forces with Waitrose, the British supermarket chain, to launch a 30-minute grocery delivery trial. The decision follows similar moves by other delivery services and offers consumers convenience and ease when it comes to purchasing.
James Bailey, Executive Director for Waitrose, commented on the new partnership, stating: “We have laid down a marker for our future strategy with the growth of Waitrose.com and Waitrose Rapid and this gives us another opportunity to give our customers a taste of what the future of convenience shopping could look like for us. Our trial with Deliveroo has huge potential to give new and existing customers greater choice and flexibility for when and how they want to shop with Waitrose.”
Image Credit: Waitrose