Self-care products are offered through kits & subscriptions for easy access
Implications - As consumers seek to prioritize their mental and emotional well-being, services that streamline access to tools and products that support those goals are on the rise. More than just convenience, subscription services and personalized kits are tapping into self-care products as way to better integrate themselves into the health and wellness routines of their customers. Curating products that help support everything holistic health to seasonal skincare routines, these examples speak to how brands are offering goods that speak to specific rituals and desires, as opposed to merely functional benefits.
Workshop Question - How can you offer more of a lifestyle than mere product or service?
