Recommendations are the status quo for all sorts of online services, from e-commerce companies to content providers, and 'Recombee' is a new API that helps sites to implement their own recommendation engine even if they don't have the programming skills to create one themselves. The platform uses artificial intelligence to automatically assess users on the given site and provide them with recommendations.
Recommendation engines were initially popularized by big sites like Netflix and Amazon, but not every website has the developer power of those giants. That said, consumers are still accustomed to automated recommendations, and those features also increase the likelihood of further purchases or views. With Recombee, even small teams can make use of the power of recommendations by plugging the API and SDKs into their site, helping their small businesses to look just as big as the largest competitors.