Pet Celebrity

Reflecting an elevated status, pets become the focal point of campaigns

Implications - With the rise of Internet memes and viral videos, animals like dogs and cats are taking the spotlight in everyday entertainment. Capitalizing on the familiarity of popular household pets, marketers and content creators are using furry companions to not only add humor to a campaign, but also connect with younger consumers by coming across as more approachable.
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
100,508 Total Clicks
Jun 15 - Nov 16
This Year and Mild
Featured Examples
Anti-Smoking Cat Ads - The Latest 'Truth' PSA Uses this Humorous Cat Ad to Warm Against Smoking
SCORE 6.6
Warm 626 Clicks Pub: Feb 18, 16
Anti-Smoking Cat Ads
The Latest 'Truth' PSA Uses this Humorous Cat Ad to Warm Against Smoking
The latest ‘Truth’ PSA combines the internet’s obsession with cats and global anti-smoking statistics in an attempt to warm consumers about the negative effects of smoking. The... [More]
Patriotic Hamster Parties - This Fourth of July Barbecue is Complete with Mini Burgers & Fireworks
SCORE 5.5
Warm 319 Clicks Pub: Jun 30, 15
Patriotic Hamster Parties
This Fourth of July Barbecue is Complete with Mini Burgers & Fireworks
‘Tiny Hamsters’ is a series of videos that feature hamsters partaking in traditional human activities such as this video, which shows a hamster hosting an epic Fourth of July party for... [More]
Mascot-Seeking Cereal Campaigns - The New Trix Campaign is Looking for a Fresh Brand Representative
SCORE 4.7
Average 199 Clicks Pub: Oct 27, 15
Mascot-Seeking Cereal Campaigns
The New Trix Campaign is Looking for a Fresh Brand Representative
General Mills is seeking a real rabbit to become the mascot of its latest Trix cereal campaign. The brand is seeking a real creature to promote the brand’s official commitment to rid its... [More]
Bouncing Animal Christmas Ads - John Lewis' 'Buster the Boxer' Ad Celebrates the Role of Family Pets
SCORE 5.6
This Year and Warm 152 Clicks Pub: Nov 10, 16
Bouncing Animal Christmas Ads
John Lewis' 'Buster the Boxer' Ad Celebrates the Role of Family Pets
This week, the British retailer John Lewis debuted its latest Christmas commercial titled ‘Buster the Boxer.’ The company has built a reputation for its exceptional Christmas ads and... [More]
Pet-Centric College Ads - Staples' Dorm Decor Commercial Touches on Students' Separation from Pets
SCORE 3.2
This Year and Mild 70 Clicks Pub: Aug 24, 16
Pet-Centric College Ads
Staples' Dorm Decor Commercial Touches on Students' Separation from Pets
This clever college ad by office supply retailer Staples addresses a common problem many students face when going away to school—leaving their loving pets behind. The commercial centers around... [More]
Bunny-Filled Brand Campaigns - Annie's Homegrown Shows Bunnies Hopping Around a Grocery Store
SCORE 3
This Year and Mild 85 Clicks Pub: Sep 12, 16
Bunny-Filled Brand Campaigns
Annie's Homegrown Shows Bunnies Hopping Around a Grocery Store
Annie’s Homegrown is a brand that prides itself on offering consumers some of the best natural food that’s accessibly priced. In order to reiterate this, it created a short commercial... [More]
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