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Humorizing Finance

Banks and creditors turn to satirical campaigns to become more approachable

Implications - Moving away from traditionally mature marketing strategies, institutions like banks are turning to comical campaign strategies to connect with consumers. Using cartoon characters and millennial references to add humor to experiences such as making loans and managing debt, banks are seeking to not only engage younger audiences, but create a more approachable perception of financial institutions.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 31 Examples:
71,896 Total Clicks
Date Range:
Dec 13 — Jan 15
Trending:
Average

Featured Examples

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