Bank advertisements are almost always informative when talking about their Consumer Price Index report (CPI) for the year 2013. But not this bank. In order to celebrate its 30th Anniversary, America-based PNC Bank has released its CPI in a rather unconventional way.
With the help of ad agencies Deutsch NY and MediaMonks, the company has created a website called the 'Christmas Price Index.' The interactive and fun site asks their customers to create and personally customize their own 12 gifts by decorating them with accessories and different colors. Once the designs are complete, the price is revealed.
Not only do you get to participate in the fun of creating your own toys, you also have the chance to enter them into a competition and actually get your self-made toy in real life! The main goal of this site is to allow consumers to visualize products and to give estimates to the cost of gifts and toys.
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