Category
Lifestyle
Assisted Choices
Trend cluster
Category
Apocalyptic
Preparation
Consumers prepare for the worst with innovations designed for survival.
3.9
Trend score
Trend
What is the Apocalyptic Preparation trend?
Apocalyptic Preparation: Fears surrounding resource scarcity and an apocalypse are seeing consumers opting for products that prepare the owner for the worst. This shift denotes a consumer preference for preparation even for unlikely scenarios to effectively broaden what's acceptable and feasible for purchase, even if it seems outlandish or unnecessary.
Trend themes
Themes within the Apocalyptic Preparation trend
Three behaviours holding the trend together01
Apocalyptic Preparedness
Consumers are opting for products that prepare them for the worst, indicating a preference for preparation even for unlikely scenarios.
02
Rugged Utility Gear
More people are embracing rugged and utilitarian gear for outdoor and survival activities.
03
Comprehensive Survival Guides
Comprehensive compilations of survival skills are becoming increasingly popular and useful for outdoor enthusiasts and apocalypse preppers alike.
Industry implications
What the Apocalyptic Preparation trend means for industry
Where the trend changes the playbookFor
Outdoor Gear
The outdoor gear industry can leverage the trend towards rugged and utilitarian gear for survival and outdoor activities.
For
Emergency Preparedness
The emergency preparedness industry can capitalize on the trend of apocalyptic preparedness and offer products and services catering to those preparing for the worst.
For
Online Education
The online education industry can create and market comprehensive survival guides that cater to outdoor enthusiasts and apocalypse preppers alike.
Trend signals
Trend signals for Apocalyptic Preparation
Trend score 3.9 out of 10, from popularity 49%, activity 60%, freshness 8%.
Popularity49%
Activity60%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Apocalyptic Preparation trend
6 featured examples from Apr 26 to Oct 13, 2014CategoryAutos
Rugged Motorized Bicycles
The Motoped Survival Bike is Fit for a Savage Apocalypse
The transportation industry can explore the potential of motorized bicycles as a sustainable and cost-effective alternative to traditional vehicles.
CategoryLifestyle
Snake-Inspired Survival Kits
Manjia Zhao Creates the Anakonda Kit for Outdoor Activities
Innovating and improving the production of outdoor gear and apparel for both recreational and professional use.
CategoryAutos
Zombie Apocalypse Survival Vehicle
The Combat Guard by Israeli Military is Fast and Defensive
The automotive industry can explore the market potential of designing and manufacturing specialized apocalypse survival vehicles.
CategoryFashion
Survivalist Belts
This Utility Belt by the Bison Designs is Perfect for MacGyver Wannabes
Opportunity for fashion accessory brands to create utility belts that merge style and functionality.
CategoryArt & Design
Zombified Camping Cannisters
The VSSL is a Compass, Flashlight and Container Hybrid
Companies in this industry can capitalize on the growing demand for outdoor survival gear, focusing on products that cater to the specific needs of surviving a zombie apocalypse.
CategoryLifestyle
Crucial Survival Skills
Lifehacker Has Compiled Expert Knowledge on Surviving in the Wilderness
The outdoor recreation industry can capitalize on the demand for survival skill training, equipment, and experiences.
