Consumers adopt DIY, healthy takes on typically calorie-laden edibles
Implications - As holistic health continues to see a rise in popularity, a shift away from traditionally fattening foods and beverages sees the incorporation of vegan ingredients in DIY recipes. Particularly evident with smoothies and beverages, this move towards alternatives to dairy and unhealthy fats marks a wider preference for natural ingredients.
Trend Themes
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Vegan DIY Recipes — As holistic health continues to see a rise in popularity, a shift away from traditionally fattening foods and beverages sees the incorporation of vegan ingredients in DIY recipes for healthy and natural ingredients.
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Non-dairy Beverages — A wider preference for natural ingredients is driving the demand for non-dairy alternatives to traditionally unhealthy and calorie-laden beverages like milk and eggnog.
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Nutrient-dense Smoothies — Consumers are seeking out pre-workout snacks that are heavy in protein, healthy fats, and antioxidants, leading to the rise of nutrient-dense smoothies.
Industry Implications
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Food and Beverage — The shift towards vegan and natural ingredients in DIY recipes is creating opportunities for innovation in the food and beverage industry.
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Health and Wellness — Consumers' growing awareness of holistic health is driving the demand for nutrient-dense smoothies and non-dairy beverages, creating opportunities for innovation in the health and wellness industry.
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Retail — As more consumers seek healthy alternatives to traditional snacks and drinks, there is an opportunity for retailers to market and sell vegan and natural ingredients in-store or online.
