Category
Lifestyle
Assisted Choices
Trend cluster
Category
Vegan
Refreshment
Consumers adopt DIY, healthy takes on typically calorie-laden edibles.
3.1
Trend score
Trend
What is the Vegan Refreshment trend?
Vegan Refreshment: As holistic health continues to see a rise in popularity, a shift away from traditionally fattening foods and beverages sees the incorporation of vegan ingredients in DIY recipes. Particularly evident with smoothies and beverages, this move towards alternatives to dairy and unhealthy fats marks a wider preference for natural ingredients.
Trend themes
Themes within the Vegan Refreshment trend
Three behaviours holding the trend together01
Vegan DIY Recipes
As holistic health continues to see a rise in popularity, a shift away from traditionally fattening foods and beverages sees the incorporation of vegan ingredients in DIY recipes for healthy and natural ingredients.
02
Non-dairy Beverages
A wider preference for natural ingredients is driving the demand for non-dairy alternatives to traditionally unhealthy and calorie-laden beverages like milk and eggnog.
03
Nutrient-Dense Smoothies
Consumers are seeking out pre-workout snacks that are heavy in protein, healthy fats, and antioxidants, leading to the rise of nutrient-dense smoothies.
Industry implications
What the Vegan Refreshment trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The shift towards vegan and natural ingredients in DIY recipes is creating opportunities for innovation in the food and beverage industry.
For
Health and Wellness
Consumers' growing awareness of holistic health is driving the demand for nutrient-dense smoothies and non-dairy beverages, creating opportunities for innovation in the health and wellness industry.
For
Retail
As more consumers seek healthy alternatives to traditional snacks and drinks, there is an opportunity for retailers to market and sell vegan and natural ingredients in-store or online.
Trend signals
Trend signals for Vegan Refreshment
Trend score 3.1 out of 10, from popularity 50%, activity 35%, freshness 8%.
Popularity50%
Activity35%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Vegan Refreshment trend
5 featured examples from Dec 17, 2014 to Nov 1, 2015CategoryLifestyle
Vegan Seasonal Beverages
Free People's Vegan Eggnog Recipe is a Raw Take on a Christmas Classic
The food and beverage industry can capitalize on creating vegan, plant-based, and raw products to cater to a growing market of health-conscious consumers.
CategoryLifestyle
Nutty Superfood Shakes
The Minimalist Baker's Smoothie Mixes Chocolate, Peanut Butter and Banana
The food and beverage industry can capitalize on the growing trend of superfood shakes, offering unique and nutritious blends to health-conscious consumers.
CategoryArt & Design
Sunflower Seed Spreads
This DIY Sunflower Seed Butter Recipe is a Great Peanut Butter Alternative
Food companies can innovate and invest in research to create more nut-free alternative spreads without sacrificing taste and convenience.
CategoryLifestyle
Oatmeal Gourd Smoothies
This Healthy Vegan Drink is Ideal for Fall Mornings
This industry can explore the use of alternative ingredients and flavors, such as pumpkin and oatmeal, to create innovative and healthy drinks that cater to consumer demands for b…
CategoryLifestyle
Vegan Almond Joys
This DIY Chocolate Bar Recipe Recreates the Sweet at Home
Companies in this industry can create unique and alternative candy options to cater to a wider range of dietary restrictions.
