Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,384 more

Feminizing Rugged

Women pursue strength and challenge in exercises

Implications - In the past five years, the battle for gender equality has reached new heights with some of pop culture's biggest icons speaking openly about feminism. This pushes women to seek new challenges in all facets of life, including within athleticism and fitness. The gears have switched from exercises that promise prettiness, to those that boast strength building.
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 90 Examples:
1,286,133 Total Clicks
Date Range:
Jun 14 — Jun 15
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Weather-Defying Sport Experiences
Weather-Defying Sport Experiences
The Nike Project North Blogger Event is an Adventurous Campaign
A few bloggers, social media experts and athletes were treated to a surprise adventure officially dubbed Project North. Put together by Nike, it not only put the participants through their paces,... MORE
Ugly Workout Campaigns
Ugly Workout Campaigns
The Darjeeling Sportswear Ads Show that Fitness Isn't Always Hot
The Darjeeling Sportswear Collection is being showcased in a very unexpected way. While most people are used to the sexualization of fitness, especially for women, this brand takes the complete... MORE
Embellished Boxer Editorials
Embellished Boxer Editorials
The Harper's Bazaar Mexico July 2014 Piccone Photoshoot is Sport Chic
The Harper’s Bazaar Mexico July 2014 editorial showcasing model Cristina Piccone displays an athletically chic side to the model. Piccone is found clad in haute sporting apparel, a choice that... MORE
Princess Softball Uniforms
Princess Softball Uniforms
This 'Frozen' Girls Softball Team Poses in Disney Princess Attire
This Disney-inspired ‘Frozen’ girls softball team posed for their team photographs wearing all blue princess dresses and their baseball cleats. The team is made of talented four and five-... MORE
Inspirational Women Boxers
Inspirational Women Boxers
Claudia Gaudelli Challenges the Notion of the Male-Dominated Sport
Michelle Rodriguez gained instant notoriety for her fierce character in ‘Girlfight’ for the same reason that the Women Boxers photo series is considered incredibly powerful. The movie... MORE
Haute Hiking Boots
Haute Hiking Boots
The Louis Vuitton Alpinist Mountain Ankle Boot Offers an Air of Elegance
While most people often associate designer fashion with runway looks or celebrity fashion, Louis Vuitton has come out with a line of hiking boots that has been made with functionality in mind.... MORE
Gender-Inclusive Sports Gear
Gender-Inclusive Sports Gear
Nike Women's Basketball Collection Shows this Sector's Growth
With the growing popularity of the WNBA (and basketball, in general), it’s almost crazy to think that there hasn’t been a proper Nike Women’s Basketball apparel collection until now.... MORE
play_circle_filled Girly Mountain Missions
Girly Mountain Missions
The Juan Rayos Longboard Girls Crew Rides Through Madrid's Mountains
Some may argue there is no better way to see scenic landscapes than to take a ride through them, just as the Juan Rayos Longboard Girls Crew project does. Acclaimed videographer Juan Rayos partnered up… MORE
Girl-Geared Archery Sets
Girl-Geared Archery Sets
Nerf Rebelle Series Bring the Action to a Different Demographic
Nerf is bringing a set of archery toys (and other toys as well) to the market under the name of Rebelle. Hasbro and Nerf specifically don’t usually take aim (pun intended) at the female population,... MORE
Female Football Campaigns
Female Football Campaigns
This Campaign Aims to Promote Female Football & Increase Youth Interest
The advertising agency of Adam & Eve/DDB was hired by The Football Association to promote female football participation. The main goal for this campaign is to address the negative stereotypes... MORE

Related Trend Reports & Custom Market Research

Related Examples

Flyknit Racing Sneakers
Flyknit Racing Sneakers
The Nike Zoom Pegasus 33 Shoes are Built for Comfort and Speed
Dessert-Themed Footwear
Dessert-Themed Footwear
The Latest Nike Shoe Collection is Inspired by Popular City Sweets
Customizable Camo Sneakers
Customizable Camo Sneakers
The Nike Air Force 1 Shoe Designs Can be Personalized With NIKEiD
Sporty Corduroy Slides
Sporty Corduroy Slides
The Nike Benassi Solarsoft Slides Now Come in a Corduroy Pack
Tennis-Honoring Street Games
Tennis-Honoring Street Games
This Nike Tennis Court was Set Up on the Street to Honor the U.S Open
play_circle_filled Female Fitness Street Art
Female Fitness Street Art
Nike's Active Campaign Champions Inspiring Women on Social Media
Luxe Activewear Collections
Luxe Activewear Collections
Tory Burch's Feminine Sportswear Line Blends Style with Comfort
Futuristic Athletic Retailers
Futuristic Athletic Retailers
The Personalized Nike Experience at its New Stores Redefines Retail
play_circle_filled Speedy Sneaker Commercials
Speedy Sneaker Commercials
The Nike Air Zoom Elite Commercial Gets on the Fast Track
Intelligent Creativity Campaigns
Intelligent Creativity Campaigns
The Play-Doh Ad Campaign Shows How the Toy 'Makes Smart Kids'
Disney Princess Minions
Disney Princess Minions
Jen Lewis of BuzzFeed Mashes Up Two Beloved Animated Franchises
Playoff Beard-Embracing Ads
Playoff Beard-Embracing Ads
This McDonald's Beard Ad Supports the the NHL 2015 Season
Child Humanist Campaigns
Child Humanist Campaigns
The Amnesty International Ad Shows Activism Can Start from Any Age
Shredding Billboard Campaigns
Shredding Billboard Campaigns
Act Responsible Promotes Its 'Great Ads for Good Causes' Exhibit
Revolutionary Music Commercials
Revolutionary Music Commercials
The Apple Music Ad Campaign Puts Its App on a Historic Level
Brain Freeze Campaigns
Brain Freeze Campaigns
Freddo Ice Cream Shows That Even in Pain, This Treat is Delicious
Flower Bomb Campaigns
Flower Bomb Campaigns
The Activia Ad Confirms that "Yes, She Goes Too"
Gender-Neutral Kids Clothing
Gender-Neutral Kids Clothing
'Muttonhead' Has Unveiled a New Line of Unisex Clothing for Children
Texting Toothpaste Ads
Texting Toothpaste Ads
These Ads Show How a Simple Smile Changes a Whole Story
Enchanting Floral Portraits
Enchanting Floral Portraits
In Bloom by Bella Kotak is a Magical Series Straight Out of Fairytales
Shadow-Hand Shaving Ads
Shadow-Hand Shaving Ads
The Barber Spa Campaign Focuses on 'The Art of Shaving'
Athletic Princess Editorials
Athletic Princess Editorials
Ella Jayne Bailey Rocks a Feminized Sporty Spice Look for C-Heads
Controversial Dress Cartoons
Controversial Dress Cartoons
These Disney Princess Dresses Address a Color-Seeing Phenomenon
$96,000 Disney Weddings
$96,000 Disney Weddings
Tokyo Disneyland Offers Royal Dream Weddings at an Expensive Rate
Realistic Disney Princess Hairstyles
Realistic Disney Princess Hairstyles
Buzzfeed's Loryn Brantz Gives Characters an Attainable Look
Reflective Winter Running Shoes
Reflective Winter Running Shoes
The Nike Flash Pack Keeps Cold Weather Runners Visible and Dry
Sporty Doll Accessories
Sporty Doll Accessories
Maplelea's Hockey Gear Gets Dolls Safely Suited Up for Sports
Yoga Footwear Systems
Yoga Footwear Systems
The Nike Studio Mid Pack Gives Extra Grip and Support for Bare Feet Workouts
Energetic Football Cleats
Energetic Football Cleats
The Nike Shine Through Collection Focuses on Bright Festive Colors
play_circle_filled Cold Weather Workout Campaigns
Cold Weather Workout Campaigns
The Nike Choose Your Winter Commercial Stars Comedian Chris O'Dowd
Winter Workout Gear
Winter Workout Gear
The Nike Pro Hyperwarm Collection Ensures People Stay Fit in Cold Weather
Stability-Focused Running Shoes
Stability-Focused Running Shoes
The Nike Air Zoom Structure 18 is Stylish and Structured
Superhero Sport Baselayers
Superhero Sport Baselayers
Nike Hyperwarm Flex is "The Most Technical First Layer in Sport"
Personal Trainer Apps
Personal Trainer Apps
The Nike Training Club App Partners with Skylar Diggins
Feminine Training Footwear
Feminine Training Footwear
The Nike Zoom Fit Agility Provides Enhanced Cushioning & Responsiveness
Alzheimer Patient Photography
Alzheimer Patient Photography
Alex Ten Napel's Series Explores a Heartbreaking Disease
Transformative Rocker Photography
Transformative Rocker Photography
Brandon Andersen Captures Musicians On and Off the Stage
Fashionable Food Photography
Fashionable Food Photography
Instagrammer Laura Miller of Sidesaddle Kitchen Wears her
Sinister Family Portraits
Sinister Family Portraits
Joanna Piotrowska Examines the Darker Side of Domestic Life
Awkward Glamour Shots
Awkward Glamour Shots
Photographer Yvonne Todd is Inspired by 90s Commercial Photo Studios
Utopian Commune Photography
Utopian Commune Photography
'The Communitarians' Series Captures Life in a Virginia Commune
Hoarder Bathtub Photography
Hoarder Bathtub Photography
This Photo Series Depicts the Bathtub of a Compulsive Hoarder
Bewildered Childhood Photography
Bewildered Childhood Photography
Johan Entchev Delves into the Childhood Psyche with This Series
Ukraine Protest Photography
Ukraine Protest Photography
Journey Through Ukraine Reveals Life Under Civil War
Edgy Sporty Editorials
Edgy Sporty Editorials
The ELLE US 'Screen Stars' Photoshoot Stars Model Karlie Kloss
Mod Masculine '90s Editorials
Mod Masculine '90s Editorials
The Vogue Netherlands July 2014 Drake Burnette Photoshoot is Retro
Funky World Cup Photoshoots
Funky World Cup Photoshoots
The Vanity Flair Italia Gol! June 2014 Editorial is Athletic and Fun
Genteel Contemporary Streetwear
Genteel Contemporary Streetwear
The Blood Brother FW 2014 Collection is a Mixture of Old and New
Sporty Greasy-Haired Editorials
Sporty Greasy-Haired Editorials
The Essential Homme June 2014 Photoshoot Stars Tino Thielens
Edgy Alter-Ego Lookbooks
Edgy Alter-Ego Lookbooks
The Byungmun Seo Spring/summer 2015 Catalog Captures Mirrored Views
Platinum-Haired Glam Rock Editorials
Platinum-Haired Glam Rock Editorials
The Peter P by Lukas Kimlicka Image Series is Leather-Clad
Brazil-Inspired Sportswear
Brazil-Inspired Sportswear
The PUMA Girls of the Blaze Disc Collection is Designed by Solange
Metaphoric Biker Girl Photos
Metaphoric Biker Girl Photos
'Beauty & the Beast' Features a Grunge Princess and Her Bike
Lightweight Foldable Hiking Boots
Lightweight Foldable Hiking Boots
These Boulder Boots are Easy to Carry to Get to Your Destination
Pixelated Gamer Girl Pinups
Pixelated Gamer Girl Pinups
Kyle Olson Created These Amazing 8-Bit Game Character Makeovers
Songstress Disney Princess Drawings
Songstress Disney Princess Drawings
Michele Moricci Gave Miley Cyrus a Disney Princess Makeover
Steamy Basketball Editorials
Steamy Basketball Editorials
The Editorial 'First Religion' Brings Heat to the Outdoor Court
Iconic Mouse Fashion Captures
Iconic Mouse Fashion Captures
This Series was Influenced by the Cartoon Minnie Mouse
play_circle_filled Sports Uniting Enterprises
Sports Uniting Enterprises
StreetFootballWorld Connects Social Businesses Worldwide Via Soccer
90s Pop Star Photoshoots
90s Pop Star Photoshoots
The W Magazine Sporty Spice Editorial Celebrates the Spice Girls
Androgynous All-terrain Boots
Androgynous All-terrain Boots
Patta and KangaROOS Create Urban Hiking Boots for Him and Her
Illuminated Outdoor Games
Illuminated Outdoor Games
Never Be Afraid to Get Hit in the Face in the Dark Again
Active Alarm Clocks
Active Alarm Clocks
The 'Shoot To Silence' Wakes Users Abruptly
Handheld Candy Canons
Handheld Candy Canons
The Double Barrel Marshmallow Shooter Packs Some Serious Sweet
Two-Toned Hiking Boots
Two-Toned Hiking Boots
The Lanvin Tall Hiking Boot is a Rugged Look for the French Brand
Street-Ready Climbing Kicks
Street-Ready Climbing Kicks
The Bape Mountain Soldier Hiking Boots are Perfect for Winter
Stealth Spitball Spewers
Stealth Spitball Spewers
The Max Force Shadow Hawk Emulates a Sniper Rifle
Victorian Sci-Fi Toy Guns
Victorian Sci-Fi Toy Guns
The Steampunk Nerf N-Strike Nite Finder Dazzles Dangerously
Genderless Glam Editorials
Genderless Glam Editorials
The Andrej Pejic 'Hombre o Mujer?' Editorial Transcends the Sexes
Badass Dart Slingers
Badass Dart Slingers
The 'Steampunk Big Daddy Gun' Revamps Nerf with a Rockin' New Look
Backyard Disc-Slingers
Backyard Disc-Slingers
Engage in Warfare with the Nerf Vortex Nitron Blaster
Surfer Boy Editorials
Surfer Boy Editorials
Moritz Mitterbauer Shows Beach Bum Fashion in Style Up Your Life
play_circle_filled Luminous Street Cruisers
Luminous Street Cruisers
Light Up the Sidewalks Riding the Flexdex Clear29 LT Skateboard
Zig-Zag Hiking Boots
Zig-Zag Hiking Boots
The Camper Together Campaign from Bernhard Willhelm and Camper is Snazzy
play_circle_filled Awkward Gym Editorials
Awkward Gym Editorials
Work it Out by Philipp Jelenska Captures Competitive Spirits
Dapper Brogue Hikers
Dapper Brogue Hikers
The Diemme Wingtip Mountain Boots are Fit for Classy Hikers
Hiking Boot Kicks
Hiking Boot Kicks
Nike Air Royal Mid Combines a Hip Hop Timberland Shoe Look
Revamped Toy Weaponry
Revamped Toy Weaponry
The Steampunk Nerf Vulcan is Battery-Powered Vintage Fun
Toy Gun Security Systems
Toy Gun Security Systems
The Infrared Nerf Autocannon is a Non-Lethal Guard Dog
10 Street-Shredding Longboards
10 Street-Shredding Longboards
From Green Skateboards to Tiger Shark Skateboards
All-Terrain Longboards
All-Terrain Longboards
The Vertrax Electric Skateboard Can be Wherever You Please
Wavy Wooden Skateboards
Wavy Wooden Skateboards
The Rolls Rolls Woody 85 Longboard Provides a Smooth Boarding Experience
Salvaged Skateboard Decks
Salvaged Skateboard Decks
Erickson Longboards are Designed and Made from Reclaimed Wood
Carbon Fiber Longboards
Carbon Fiber Longboards
The SBC#1 from Louis Bradier is a Lightweight Beach Cruiser
Tiger Shark Skateboards
Tiger Shark Skateboards
The Santa Cruz Tiger Shark Cruzer is Built for the Boardwalk
High Class Hiking Boots
High Class Hiking Boots
The Timberlake Abington Shoes are Probably Not for the Trails
Hiking High Tops
Hiking High Tops
The Nike Air Force 1 High Hiker Shoes are a Stylish Way to Get Around
play_circle_filled Empowering Snowboards
Empowering Snowboards
Boards Made for Girls That Shred
Longboard Art
Longboard Art
Image Deck Creates Customized Decks for Your Viewing Pleasure
Transgendered Tennis Players
Transgendered Tennis Players
Sarah Gronert Sparks a Whole New Gender Dispute in Pro Sports