Category
Lifestyle
Assisted Choices
Trend cluster
Category
Hyper-Insightful
Interaction
Branded content extends into useful, problem-solving apps.
4.1
Trend score
Trend
What is the Hyper-Insightful Interaction trend?
Hyper-Insightful Interaction: Incentivizing consumer interaction and participation, brands are using useful apps to further integrate branded content into peoples' lives. Moving beyond apps that simply direct consumers toward a given product or service, this new take involves solving a problem or providing a worthwhile service to incite consumer interest. This shift signifies a move toward more integrated and subtly branded content, with a focus on consumer needs.
Trend themes
Themes within the Hyper-Insightful Interaction trend
Three behaviours holding the trend together01
Useful Branded Apps
Brands are using apps to solve problems or provide services in a more integrated and subtly branded content approach.
02
Real-Time Virtual Experience Apps
Apps that offer virtual experiences, such as makeup testing or car test drives, are becoming more popular among consumers.
03
Social Collaboration Apps
Apps that promote social collaboration, such as gifting a beer to a friend or creating a baby photo collage, are gaining popularity among users.
Industry implications
What the Hyper-Insightful Interaction trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Marketers are beginning to use apps to expand on traditional advertising to further promote and brand their product.
For
Tech and Innovation
Apps, such as virtual makeup testing and car test drives, are seeing a surge in development as companies explore the possibilities of new technology.
For
E-commerce and Retail
Apps that allow users to virtually try out furniture or purchase products directly from an app, such as Furnish and L'Oreal's Makeup Genius, are transforming the online retail industry.
Trend signals
Trend signals for Hyper-Insightful Interaction
Trend score 4.1 out of 10, from popularity 68%, activity 47%, freshness 8%.
Popularity68%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Hyper-Insightful Interaction trend
7 featured examples from May 3, 2014 to Jan 14, 2015CategoryTech
Real-Time Makeup Apps
L'Oreal's Makeup Genius App Lets You Virtually Try Cosmetics Live
Disruptive innovation opportunity: Develop AI-powered skincare products that can analyze and address specific skin concerns in real-time.
CategoryTech
Virtual Decorating Apps
Furnish's Augmented Reality App for Interior Design Makes Choices Easy
Disruptive innovation opportunity: Adopt augmented reality tools and virtual decorating apps to revolutionize the way interior designers collaborate with clients and visualize des…
CategoryLifestyle
Beer-Gifting Apps
Budweiser's Buds for Buds App Lets You Send Out a Beer for Friends
The beer-gifting app trend creates opportunities for e-commerce platforms to offer special gifting features, enabling users to send not only beer but also a variety of other produ…
CategoryMarketing
Streamlined Pizza Ads
Hulu Will Soon Let You Order Pizza on One of Its Commercial Ads
Creating partnerships with media providers to streamline the food ordering and delivery experience for customers and generate new sales channels for restaurants.
CategoryAutos
Virtual Driving Apps
Volvo's Car Test Drive Game Takes You Inside a Virtual Vehicle
Car manufacturers can utilize virtual driving experiences to promote their vehicles and attract potential buyers.
CategoryTech
Restroom-Rating Apps
The Charmin SitOrSquat App Gives You the Scoop on a Clean Place to Poop
Toilet paper manufacturing companies can collaborate with restroom-rating apps to promote their products and establish partnerships to ensure restroom cleanliness and premium user…
CategoryTech
Hi-Tech Baby Collage Apps
Pampers' Baby Photo App Uses AI to Collage the Best Videos Together
Tech developers can take advantage of AI-enhanced home videos by creating unique video editing software.
