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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,427 more

Hyper-Insightful Interaction

Branded content extends into useful, problem-solving apps

Implications - Incentivizing consumer interaction and participation, brands are using useful apps to further integrate branded content into peoples' lives. Moving beyond apps that simply direct consumers toward a given product or service, this new take involves solving a problem or providing a worthwhile service to incite consumer interest. This shift signifies a move toward more integrated and subtly branded content, with a focus on consumer needs.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
232,487 Total Clicks
Date Range:
May 14 — Jan 15
Trending:
Average
Consumer Insight Topics:

Featured Examples

Real-Time Makeup Apps
Real-Time Makeup Apps
L'Oreal's Makeup Genius App Lets You Virtually Try Cosmetics Live
The L’Oreal Makeup Genius app is one that lets you try on a range of beauty products in real-time digitally, without the need to wash brushes or purchase any products. The free-to-download... MORE
Virtual Decorating Apps
Virtual Decorating Apps
Furnish's Augmented Reality App for Interior Design Makes Choices Easy
Furnish is a handy augmented reality app for interior design that lets you preview furniture pieces from a variety of furniture retailers like West Elm, Crate & Barrel, IKEA and Uncommon Goods.... MORE
Beer-Gifting Apps
Beer-Gifting Apps
Budweiser's Buds for Buds App Lets You Send Out a Beer for Friends
A you become older, it also becomes more difficult to get together with some people in your life, especially for birthday celebrations, but the Budweiser Buds for Buds app is designed to help you... MORE
Streamlined Pizza Ads
Streamlined Pizza Ads
Hulu Will Soon Let You Order Pizza on One of Its Commercial Ads
With a new ad service Hulu is calling an “in-stream purchase unit,” the online video service is making it extremely hard not to order a pizza during a commercial break. During a... MORE
play_circle_filled Virtual Driving Apps
Virtual Driving Apps
Volvo's Car Test Drive Game Takes You Inside a Virtual Vehicle
In order to show off its XC90 SUV, Volvo set up ‘Volvo Reality,’ a car test drive game that you can virtually experience, provided you download the app and have Google Cardboard on hand.... MORE
Restroom-Rating Apps
Restroom-Rating Apps
The Charmin SitOrSquat App Gives You the Scoop on a Clean Place to Poop
Whether you’re looking to relieve yourself of number one or number two, you’ll want to consult this restroom-rating app before seeking out just any old public bathroom. The level of... MORE
play_circle_filled Hi-Tech Baby Collage Apps
Hi-Tech Baby Collage Apps
Pampers' Baby Photo App Uses AI to Collage the Best Videos Together
Pampers teamed up with Magisto to create a unique baby photo app where parents could easily splice together videos that could easily be shared online. Most parents have tons of photos of their kids... MORE

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Color-Filtered GIF Apps
Color-Filtered GIF Apps
The to.be GIF Camera App Creates Moving Images Out of One's Mobile Photos
Sent Text-Erasing Apps
Sent Text-Erasing Apps
The Wiper App Allows Users to Delete Text Messages They Already Delivered
Phone-Avoiding Game Apps
Phone-Avoiding Game Apps
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play_circle_filled LEGO Car Models
LEGO Car Models
The LEGO Technic Model Brings the Two Brands Closer Together Than Ever Before
Futuristic Driving Gadgets
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Volvo's Project 360°Aims to Eliminate Car Accidents
Grocery-Rating Applications
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play_circle_filled Valet Parking Pranks
Valet Parking Pranks
Volvo's Car Prank Preys on a New Valet on His First Day on the Job
Beacon-Fitted Cricket Stadiums
Beacon-Fitted Cricket Stadiums
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Child Forgetting Alarms
Child Forgetting Alarms
This App and Alert System Prevents Parents from Leaving Kids in Cars
play_circle_filled Breath-Controlled Games
Breath-Controlled Games
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Scheduling-Optimizing Apps
Scheduling-Optimizing Apps
The Mynd App Helps You to Keep Track of Your Busy Schedule
Food-Preserving Apps
Food-Preserving Apps
The Fridge App Helps You Keep an Eye on Your Fridge to Prevent Food Spoilage
Social Media Makeup Rewards
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Groovy Music Festival Apps
Groovy Music Festival Apps
The Lollapalooza Mobile App Keeps You Connected to All the Festivities
Hyper-Safe SUVs
Hyper-Safe SUVs
The Volvo XC90 Includes an Array of 'World-First' Safety Features
Augmented LEGO Sets
Augmented LEGO Sets
LEGO Fusion Blends Technology with Iconic Building Blocks
Beauty Analysis Apps
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The Beautiful Me App Analyses Your Skin, Hair and Makes Recommendations
Lightweight Truckload Ads
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These Volvo FH16 750 Ads Boast Extremely Easy to Carry Loads
play_circle_filled Augmented Reality Makeup Mirrors
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play_circle_filled Plug-In Hybrid Cars
Plug-In Hybrid Cars
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play_circle_filled Augmented Reality Zodiac Tees
Augmented Reality Zodiac Tees
Alive Animal Hi-Tech T-Shirts Turn You into a Zodiac Creature
play_circle_filled Dissected Automobile Art
Dissected Automobile Art
NYCHOS Takes Apart a Volvo for His 2014 Volvo Art Session
Augmented Reality Transit Maps
Augmented Reality Transit Maps
An App Lets You Interact With NYC Subway Map Data Visualization
Astronomical Map Apps
Astronomical Map Apps
The Spyglass App Lets Users Navigate by the Stars
Self-Driving Swedish Cars
Self-Driving Swedish Cars
Volvo is Testing a Fleet of Autonomous Cars for its 'Drive Me' Campaign
play_circle_filled AR Tourist Binoculars
AR Tourist Binoculars
Urban Sense is an Innovative and Info-Giving Companion for Sightseers
3D Pizza Apps
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This Domino's Pizza iPad App Lets you Create a Realistic 3D Pizza
play_circle_filled Attention-Capturing Photo Apps
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The Look Birdy App Makes Taking a Picture of a Baby a Snap
Anatomical Road Danger Ads
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Volvo's Automatic Braking System Reacts Quicker Than a Blink
Nature-Inspired Beer Branding
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Nicklas Hellborg Redesigns the SMFBeer Packaging
Digital Pizza Payments
Digital Pizza Payments
Domino’s Pizza’s Ordering App is Now Accepting Google Wallet Payments
Layered Pizza Desserts
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The Pizza Cake by Boston Pizza is Currently a Front-Running Game Changer
Flatbread Fast Food Pizzas
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The New Flatizza from Subway is an Interesting Hybrid
Fried Chicken Pizza Crusts
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Domino's Pizza is Switching Up Its Regular Dough and Making it Crunchy
Battered Easter Treats
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Deep Fried Cadbury Eggs is a Doughy Ball of Chocolate Goodness
Chili Dog-Stuffed Crusts
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Pizza Hut New Zealand Locations are Giving you Two Meals in One
Real Dead Bunny Billboards
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Hell Pizza is Advertising Easter Rabbit Pizza with Real Dead Rabbits
Creative Menu Collages
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Pizzeria Libretto Shares Pizza Photos in Bite Sized Pieces on Instagram
Augmented-Reality War Simulators
Augmented-Reality War Simulators
The U.S. Army is Developing These Futuristic Warfare Simulators
play_circle_filled Augmented Reality Bus Ads
Augmented Reality Bus Ads
The Pepsi MAX Ad Creates Shocking Scenes for People Waiting for Buses
play_circle_filled Lustrous Soccer Brew Bottles
Lustrous Soccer Brew Bottles
The Budweiser World Cup Bottle Has Been Revealed
Refined Lipstick Selector Apps
Refined Lipstick Selector Apps
The ModiFace Lipstick Design Studio Helps Find Real-World Shades
Beauty Appointment Apps
Beauty Appointment Apps
The Vênsette App Enables Users to Order Beauty Services
Cosmetic Safety-Detecting Apps
Cosmetic Safety-Detecting Apps
This Skin Deep App Tells you What Chemicals are in Your Cosmetics
play_circle_filled Heartwarming Companion Beer Ads
Heartwarming Companion Beer Ads
The Budweiser Super Bowl Ad Continues the Tale of the Clydesdale
play_circle_filled Social Network Coffee Deliveries
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The Starbucks Tweet a Coffee Program Brings Java to Your Friends
play_circle_filled Augmented Reality Makeup Mirrors
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ModiFace's Augmented Reality Mirror Debuted at CES 2014
Miniature Wide Angle Cameras
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Beer-Branded Southern Editorials
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The Editorial 'Kara Davis' Soaks up the Sultry Summer Sun
Adorable Daddy Daughter Selfies
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This Redditor Took a Bunch of Funny Family Portraits with his Baby
Doodled Baby Portraits
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Amber Wheeler Doodles Over Baby Pictures to Make them Adventurous
Playfully Petite Cameras
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This Miniature Camera by Lomography Takes Colorful Pictures
Eyeshadow-Adorned Smartphones
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The Makeup Phone Case is a Pretty Way to Protect Your Phone
Gilded Photography Equipment
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The Lomography Fisheye Baby 110 Gold Edition Takes Tiny Snapshots
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Iconic Beer Brand Budweiser Introduces a Bow Tie-Shaped Can for 2013
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Budweiswer Project 12 Lets Individual Brewers Switch Up the Recipe
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play_circle_filled Color Palette-Coordinating Apps
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The L'Oreal 'Color Genius' App Matches Your Cosmetics to Outfit
Flying Baby Photography
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Rachel Hulin Mysteriously Captures Little Henry in Mid-Air
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