These Kids are Unimpressed by McDonald’s New Mascot

Grub Street has released a hilarious video of children reacting to McDonald’s new mascot ‘Happy.’ Despite its joyful moniker, this mascot is a little frightening.

In the video, kids were instructed to close their eyes. When they opened them, they were faced with the fearsome face of ‘Happy,’ the borderline demonic mascot. One kid screamed and covered her eyes, which pretty sums up the collective response of everyone — children and adults alike — who are unable to stomach happiness at such a high volume.

In perhaps the most laconic description of the mascot, one girl deadpans, "For a second it kind of makes me happy, and then for the other second it kind of creeps me out." Well said.