Category
Lifestyle
Assisted Choices
Trend cluster
Category
Seasonal
Hybrid
Holiday foods are combined to provide a bold, flavorful experience.
3.3
Trend score
Trend
What is the Seasonal Hybrid trend?
Seasonal Hybrid: Foodie culture has augmented the consumer mindset to covet adventurism in cuisine, which is taking shape in the form of holiday foods that blend multiple flavors and textures. This shift towards bold holiday foods marks a preference for experimentation in cuisine and a desire to re-frame traditions in a modern way.
Trend themes
Themes within the Seasonal Hybrid trend
Three behaviours holding the trend together01
Bold Holiday Flavors
Consumers are seeking out experimental taste pairings, such as combining contrasting sweet and savory flavors in holiday foods.
02
Hybrid Desserts
Hybrid desserts like apple pie pizzas and caramel apple pizzas are transforming traditionally savory dishes into sweet confections.
03
Seasonal Ingredients
Autumnal ingredients like pumpkin and apple are being incorporated into non-traditional dishes to create seasonal flavors in fusion cuisine.
Industry implications
What the Seasonal Hybrid trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Businesses in the food and beverage industry can innovate and challenge traditional tastes with hybrid and seasonal dishes.
For
Event Planning
Event planners can incorporate unconventional foods into their menus to provide unique culinary experiences for their guests.
For
Product Design
Designers can incorporate seasonal colors and flavors into their products for a refreshing twist to their offerings.
Trend signals
Trend signals for Seasonal Hybrid
Trend score 3.3 out of 10, from popularity 49%, activity 40%, freshness 8%.
Popularity49%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Seasonal Hybrid trend
5 featured examples from Sep 29 to Dec 9, 2015CategoryLifestyle
Cinnamon Roll Pies
This Apple Pie Features a Rich Cinnamon Roll Crust for Added Sweetness
Food manufacturing companies can capitalize on the demand for unique and hybrid desserts by creating and marketing innovative baking products and flavors, such as pre-made hybrid…
CategoryLifestyle
Autumnal Burrito Bowls
This Mexican-Inspired Dish is Transformed by Pulled Pork and Pumpkin
The food and beverage industry can explore creating and marketing seasonal dishes like autumnal burrito bowls to cater to changing consumer preferences.
CategoryLifestyle
Apple Pie Flatbreads
This Pizza Apple Tart Combines Sweet and Savory Flavors
The food and beverage industry can explore new dessert options by creating innovative sweet-savory combinations like the apple pie flatbread.
CategoryLifestyle
Cake Batter Challah Recipes
This Recipe for Funfetti Challah is Perfect for Hanukkah
This industry can capitalize on creating innovative and fun recipes to cater to consumers' desire for new and exciting culinary experiences.
CategoryLifestyle
Caramel Apple Pizzas
Chocolate With Grace's Dessert Pizza Boasts a Sweet and Savory Flavor Blend
Innovative chefs and food brands can experiment with new dessert pizza flavors and expand the market for sweet pizzas.
