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Branding Pessimism

Brands embrace cynical attitudes with strategically pessimistic wording

Implications - Moving away from motivational marketing tactics, brands are turning to pessimistic imagery and slogans to connect with buyers on a more authentic level. Referencing grumpy personas and defeatist attitudes, brands are using cynicism to not only convey humor, but also to create a more approachable brand perception.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
282,325 Total Clicks
Date Range:
Oct 12 — Jan 15
Trending:
Average
Consumer Insight Topics:

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