Famously free innovations get a subscription-focused overhaul
Implications - As consumers look for a more adaptable form of radio, the shift to streaming is palpable, but the freedom gained has led many to pay a premium for ultimate access. The premiumization boom supports this as more consumers become willing to pay to regain control over how they consume media.
Trend Themes
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Premiumization Trend in Streaming Services — Consumers are willing to pay a premium for ultimate access and control over media consumption, leading to a trend towards premium streaming services.
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Hybrid Streaming Services — Combining free and paid content in one platform is a disruptive innovation opportunity in the streaming industry.
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Critic-curated Streaming Services — Curating content with the help of influential members of the industry is a disruptive innovation opportunity in the streaming industry.
Industry Implications
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Music Streaming — The premiumization trend is an opportunity for music streaming services to offer ad-free experiences and partner with major music labels.
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Video Streaming — Hybrid streaming services and critic-curated services are an opportunity for video streaming services to differentiate themselves from competitors and provide more options for consumers.
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Mobile Streaming Platforms — Providing a cross-device streaming experience is an opportunity for streaming services to gain more customers and ensure a seamless experience for their audience.
5 Featured, 41 Examples:
115,087 Total Clicks
Date Range:
Nov 14 — Oct 15
Trending:
Mild
Consumer Insight Topics:
