Category
Tech
Delegated Interfaces
Trend cluster
Category
Premium
Streaming
Famously free innovations get a subscription-focused overhaul.
3.0
Trend score
Trend
What is the Premium Streaming trend?
Premium Streaming: As consumers look for a more adaptable form of radio, the shift to streaming is palpable, but the freedom gained has led many to pay a premium for ultimate access. The premiumization boom supports this as more consumers become willing to pay to regain control over how they consume media.
Trend themes
Themes within the Premium Streaming trend
Three behaviours holding the trend together01
Premiumization trend in streaming services
Consumers are willing to pay a premium for ultimate access and control over media consumption, leading to a trend towards premium streaming services.
02
Hybrid streaming services
Combining free and paid content in one platform is a disruptive innovation opportunity in the streaming industry.
03
Critic-curated streaming services
Curating content with the help of influential members of the industry is a disruptive innovation opportunity in the streaming industry.
Industry implications
What the Premium Streaming trend means for industry
Where the trend changes the playbookFor
Music streaming
The premiumization trend is an opportunity for music streaming services to offer ad-free experiences and partner with major music labels.
For
Video streaming
Hybrid streaming services and critic-curated services are an opportunity for video streaming services to differentiate themselves from competitors and provide more options for consumers.
For
Mobile streaming platforms
Providing a cross-device streaming experience is an opportunity for streaming services to gain more customers and ensure a seamless experience for their audience.
Trend signals
Trend signals for Premium Streaming
Trend score 3.0 out of 10, from popularity 54%, activity 28%, freshness 8%.
Popularity54%
Activity28%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Premium Streaming trend
5 featured examples from Nov 28, 2014 to Oct 7, 2015CategoryPop Culture
Premium Music Subscription Services
SoundCloud Pro Provides an Ad-Free Platform in the New Year
There is an opportunity in the music streaming industry to offer premium subscription services that cater to different needs of users and provide a better overall user experience.
CategoryTech
Critic-Curated Streaming Services
This Premium Service Offers a Highly Curated Selection of Films
Streaming services should consider incorporating curated content into their offering, potentially partnering with professional critics.
CategoryTech
Multi-Mobile Streaming Services
Mobibase Offers Content on Multiple Channels and Mobile Devices
The video streaming industry can leverage the concept of multi-channel streaming to offer diverse content options and reach a wider audience across different devices.
CategoryTech
Video Subscription Services
Vessel Video Provides Incentives for Its Content Creators
The video streaming industry can leverage Vessel's curated content model to compete with other platforms and attract viewers with a unique content selection.
CategoryPop Culture
Hybrid Streaming Services
Freecast's Rabbit TV Combines Free and Paid Video Content
The trend of consolidating paid and free streaming services into one platform presents an opportunity for disruptive innovation in the streaming industry.
