Category
Lifestyle
Assisted Choices
Trend cluster
Category
Responsive
Radio
Keeping the old medium alive means making something more custom for consumers.
2.1
Trend score
Trend
What is the Responsive Radio trend?
Responsive Radio: Today's consumer needs multi-sensory entertainment that is shareable and custom, rendering traditional radio a thing of the past. The medium has taken the first step to remedying this with online radio and personally curated content. Taking it a step further, however, means integrating responsive technology to take the guesswork out of entertaining.
Trend themes
Themes within the Responsive Radio trend
Three behaviours holding the trend together01
Personalized Audio Entertainment
New technologies are providing opportunities for businesses to offer personalized audio options to consumers, such as custom radio news apps and smart music-streaming devices.
02
Interactive Voice-Activated Advertising
Platforms like XAPPmedia are making interactive voice-activated ads for online radio and streaming services available for more engaging and interactive advertising opportunities.
03
Responsive Technology Integration
Integrating responsive technology into traditional mediums like radio provides an opportunity for more modern, multi-sensory and interactive experiences for consumers.
Industry implications
What the Responsive Radio trend means for industry
Where the trend changes the playbookFor
Media and Entertainment
Personalized audio options and voice-activated advertising represent significant trends in the media and entertainment industry that businesses can leverage for growth.
For
Advertising and Marketing
Interactive radio ads and other voice-activated advertising opportunities are presenting new opportunities for businesses in the advertising and marketing industry.
For
Technology
Adding responsive technology to traditional mediums like radio represents a significant disruptive innovation opportunity for companies in the technology industry.
Trend signals
Trend signals for Responsive Radio
Trend score 2.1 out of 10, from popularity 33%, activity 23%, freshness 8%.
Popularity33%
Activity23%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Responsive Radio trend
3 featured examples from Mar 22 to Oct 18, 2014CategoryTech
Smart Music-Streaming Devices
Prizm Selects Music Depending On Who's In The Room
Prizm's integration with platforms like Spotify and SoundCloud creates opportunities for music streaming service providers to improve user experience through personalized recommen…
CategoryMarketing
Vocal Response Radio Advertising
XAPPmedia Runs Interactive Radio Ads With Audio-Based Asks
Interactive radio ads present a disruptive innovation opportunity for radio broadcasting companies to attract new advertisers and engage listeners on a deeper level.
CategoryTech
Custom Radio News Apps
Newsbeat Converts Text-Based News Stories to Voice-Read Audio Stories
Application of voice-read news technology in the news media industry to offer personalized news experiences.
