Keeping the old medium alive means making something more custom for consumers
Implications - Today's consumer needs multi-sensory entertainment that is shareable and custom, rendering traditional radio a thing of the past. The medium has taken the first step to remedying this with online radio and personally curated content. Taking it a step further, however, means integrating responsive technology to take the guesswork out of entertaining.
Trend Themes
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Personalized Audio Entertainment — New technologies are providing opportunities for businesses to offer personalized audio options to consumers, such as custom radio news apps and smart music-streaming devices.
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Interactive Voice-activated Advertising — Platforms like XAPPmedia are making interactive voice-activated ads for online radio and streaming services available for more engaging and interactive advertising opportunities.
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Responsive Technology Integration — Integrating responsive technology into traditional mediums like radio provides an opportunity for more modern, multi-sensory and interactive experiences for consumers.
Industry Implications
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Media and Entertainment — Personalized audio options and voice-activated advertising represent significant trends in the media and entertainment industry that businesses can leverage for growth.
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Advertising and Marketing — Interactive radio ads and other voice-activated advertising opportunities are presenting new opportunities for businesses in the advertising and marketing industry.
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Technology — Adding responsive technology to traditional mediums like radio represents a significant disruptive innovation opportunity for companies in the technology industry.
3 Featured, 25 Examples:
51,868 Total Clicks
Date Range:
Mar 14 — Dec 14
Trending:
Untested
Consumer Insight Topics:
