Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cultured
Breakfast
Consumers add exotic elements to morning meals for flavor diversity.
3.0
Trend score
Trend
What is the Cultured Breakfast trend?
Cultured Breakfast: Adding interest to morning rituals, consumer are turning to exotic breakfast recipes for excitement. Taking inspiration from countries like Japan, Jerusalem and Italy, consumers are adapting traditional breakfast dishes like oatmeal and waffles into more diverse, cultural creations. These exotic adaptations not only provide much needed nutrition, but also a chance to experiment with everyday routines.
Trend themes
Themes within the Cultured Breakfast trend
Three behaviours holding the trend together01
Exotic Breakfast Dishes
Consumers are turning to breakfast dishes from different countries for excitement and diversity in flavor, creating an opportunity for restaurants and food companies to offer unique, culturally-inspired menu items.
02
Probiotic and Functional Breakfast Foods
As people become more health-conscious, companies are exploring the use of functional ingredients like probiotics, matcha, and ginger in breakfast foods, creating a chance for brands to market to health-focused consumers.
03
Regional Breakfast Items
Highlighting regional dishes on menus can provide restaurants with a chance to showcase unique local cuisines, and create buzz around their establishment, potentially driving more business.
Industry implications
What the Cultured Breakfast trend means for industry
Where the trend changes the playbookFor
Food Service
As consumers are looking for more diverse, culturally-inspired breakfast menu options, restaurants can review where they can add unconventional dishes to the menu to attract this segment of the market.
For
Functional Foods
Opportunities exist for companies to develop and market functional breakfast foods that cater to a health-conscious consumer base, creating a new category of breakfast items for retailers.
For
Regional Tourism
Regions can leverage their local breakfast cuisine by collaborating with tourism boards, local restaurants, and hotels to create marketing campaigns that attract visitors who are interested in experiencing local culture and cuisine in different areas.
Trend signals
Trend signals for Cultured Breakfast
Trend score 3.0 out of 10, from popularity 42%, activity 42%, freshness 8%.
Popularity42%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cultured Breakfast trend
6 featured examples from Dec 18, 2014 to Sep 27, 2016CategoryLifestyle
Avocado Kimchi Toast
Shutterbean's Unusual Asian Avocado Toast Recipe Has a Korean Influence
Innovative recipes that take a different approach to traditional cooking methods that capture large audiences in search of more unique flavor experiences.
CategoryLifestyle
Italian-Israeli Breakfasts
The Food52 Bakes Eggs Post Merges Cultures and Flavors Within Dishes
The food and beverage industry can leverage the trend of Italian-Israeli fusion to create new products and menus.
CategoryLifestyle
Regional Breakfast Dishes
Denny's Skillets Across America Focuses on Signature State Dishes
The food and beverage industry can benefit from offering regional or customized dishes to attract more customers and enhance culinary experimentation.
CategoryLifestyle
Cultured Breakfast Burritos
Sweet Earth's Healthy Burritos Have Probiotics for Easy Digestion
The development and marketing of Sweet Earth's functional burrito line, including their probiotic 'Get Cultured' option, presents opportunities for innovation and growth in the fr…
CategoryLifestyle
Matcha Breakfast Buns
KFC is Now Selling Green Tea Biscuits in Hong Kong
Fast food chains can innovate their menus by incorporating matcha-flavored products and expanding their bakery options to cater to changing customer preferences.
CategoryLifestyle
Savory Asian Breakfasts
This Oatmeal Recipe Favors Ginger, Garlic, Fish Sauce and Eggs
The food and beverage industry can explore the incorporation of savory oatmeal and Asian-inspired breakfast recipes, catering to consumers looking for new and exciting morning mea…
