Category
Lifestyle
Assisted Choices
Trend cluster
Category
Superfood
Breakfast
Seeds and antioxidant-rich ingredients become prevalent in morning cuisine.
3.7
Trend score
Trend
What is the Superfood Breakfast trend?
Superfood Breakfast: Looking for a less heavy, beneficial form of nutrition, consumers are turning to breakfast foods that are predominantly made up of nuts, seeds and superfoods. This shift speaks to a broader preference for high-impact, natural sources of nutrition for a more balanced, wellness-focused lifestyle.
Trend themes
Themes within the Superfood Breakfast trend
Three behaviours holding the trend together01
Superfood Breakfast
Consumers are turning to breakfast foods that are predominantly made up of nuts, seeds and superfoods for a more balanced, wellness-focused lifestyle.
02
High-nutrient Cereals
Brands are expanding their line of nutritious cereals with high-fiber, wholegrain oats, seeds and fruit to cater to consumers' desires for healthy, good-for-you breakfast options.
03
Convenient Frozen Breakfast Foods
Preparing and freezing breakfast foods ahead of time, like oatmeal cups, is becoming increasingly popular for busy people who want to cut down on mornings rush.
Industry implications
What the Superfood Breakfast trend means for industry
Where the trend changes the playbookFor
Food Industry
New opportunities to create and market foods with high-nutrient ingredients, superfoods and natural sources of nutrition that cater to consumers' health and wellness needs.
For
Packaging Industry
Design and package breakfast products using natural elements and autumn color palettes to evoke rich harvest branding that adds value to products.
For
Smoothie Industry
Introduce authentic flavors from different cuisines using unique ingredients like Zola açaí to create new menu offerings that cater to consumers' affinity for superfoods and new, exciting tastes.
Trend signals
Trend signals for Superfood Breakfast
Trend score 3.7 out of 10, from popularity 58%, activity 47%, freshness 8%.
Popularity58%
Activity47%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Superfood Breakfast trend
8 featured examples from Mar 26, 2014 to Sep 6, 2016CategoryLifestyle
Superfood Marshmallow Cereal Puddings
This Breakfast Chia Pudding is Topped with Lucky Charms
Opportunities for food and beverage companies to create new breakfast options that incorporate superfoods and nostalgic cereals.
CategoryLifestyle
Hybrid Breakfast Pitas
These Mediterranean-Inspired Pitas are Infused with Superfoods
The food manufacturing industry can capitalize on the trend of introducing new breakfast options, such as breakfast pitas, to cater to evolving consumer preferences.
CategoryLifestyle
Autumnal Breakfast Branding
Table of Plenty's Breakfast Package Design is Evocative of a Harvest
The food packaging industry can explore innovative packaging designs that align with seasonal themes and incorporate natural elements.
CategoryLifestyle
Superfood Cake Cookies
These Carrot Cake Breakfast Cookies are Made with a Quinoa Base
Potential for offering pre-made, healthy breakfast cookies as part of a convenient meal delivery service.
CategoryLifestyle
Health-Boosted Iconic Cereals
Kellogg’s Fibrelicious Muesli is Catering to Consumers’ Well-Being
Food manufacturers can create new, health-focused cereals or adapt existing products to meet changing consumer demands.
CategoryLifestyle
Frozen Oatmeal Cups
This Single Serving Oatmeal Recipe Reduces the Morning Rush
Introducing frozen oatmeal cups as a new product in the food and beverage industry.
CategoryLifestyle
Hemp Granola Cereals
Nature's Path Creates an Organic Breakfast Full of Protein and Fiber
Opportunity to innovate and incorporate new nutritionally-rich ingredients and sustainable processes in food manufacturing.
CategoryLifestyle
Olympic-Inspired Smoothie Bowls
Robeks' Newest Smoothie Bowls Feature Authentic Brazilian Flavors
There is an opportunity for food and beverage companies to incorporate authentic Brazilian flavors and superfood ingredients in their products.
