Seeking to make an impact, brands turn to bizarre retail locations
Implications - Seeking to revolutionize retail experiences, brands are turning to unexpected locations for consumer appeal. Creating retail spaces underwater and in subway cars, brands are looking to not only drive sales, but change the way traditional retail spaces are perceived, helping to create a more momentous shopping experience.
Trend Themes
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Unexpected Retail Locations — Brands are taking advantage of unusual spaces like subways and underwater locations to create unique retail experiences.
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Interactive Retail — Retailers are integrating technology like touchscreens and product databases to create more engaging in-store experiences.
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Pop-up Store Innovations — Companies are using temporary retail spaces to support small businesses and create a sense of urgency for customers to visit.
Industry Implications
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Retail — These trends are obviously within the retail industry and are disrupting the way business is done.
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Technology — Interactive retail experiences demonstrate the importance of integrating new technology into established industries.
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Hospitality — Unexpected retail experiences in places like underwater locations offer opportunities for unique guest experiences in the hospitality industry.
