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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,439 more

Personalized Promotion

Campaigns integrate consumer input to customize experiences

Implications - Offering consumers a sense of involvement, brands are turning to personalized marketing techniques for individual allure. Offering promotions and campaigns that can be influenced by viewer opinion and social media involvement, brands are seeking to connect with consumers through more individually targeted promotional tactics. This reflects a shift away from pre-planned marketing tactics, toward more spontaneous, consumer-driven information.
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
227,304 Total Clicks
Date Range:
Sep 14 — Feb 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Personalized Chip Bag Designs
Personalized Chip Bag Designs
The LAY’S Summer Days Campaign Let Consumers Personalize Their Chips
This past summer, Frito Lay experimented with personalized packaging in the form of its ‘LAY’S Summer Days’ campaign. Similar to Coca-Cola’s popular ‘Share a Coke’... MORE
Personalized Spread Packaging
Personalized Spread Packaging
At Selfridges You Can Get Your Name Written on Nutella Jars
Similar to the Share a Coke campaign, you can now get Nutella jars personalized with your name on it. If you live in London or near a Selfridges, you can order a customized jar of Nutella as a gift (... MORE
Customized Social Media Products
Customized Social Media Products
BLACKS Playground Features Products Made for Instagram
Made for Instagram is a new feature offered by BLACKS, which allows users the ability to translate their account into the real world. The photo retailer has been experimenting with its branding... MORE
Personalized Valentine's Day Spreads
Personalized Valentine's Day Spreads
These Personalized Marmite Jars Make a Tasty Valentine's Gift
Britain’s favorite condiment is back with a new Valentine’s Day campaign that involves personalized Marmite jars. For those who truly love the sticky brown food paste, these custom jars... MORE
Romantic Personalized Wine
Romantic Personalized Wine
Consumers Can Personalize a Veuve Clicquot Bottle for Their Valentine
Give the gift of a personalized wine bottle this Valentine’s Day with Veuve Clicquot’s initiative. The popular vino brand is giving consumers the chance to personalize their own bottle... MORE
Rival Spread Campaigns
Rival Spread Campaigns
Bovril & Marmite Pitted Rival Products in a Social 'Battle of the Spreads'
When there’s more than one brand that dominates a category, consumers are often faced with the decision of choosing between rival products. Whether it’s a type of drink, a shoe or a... MORE

Related Trend Reports & Custom Market Research

Related Examples

Tiny Valentine's Day Cards
Tiny Valentine's Day Cards
Kim Smith Creates a Series of Small Cards with Big Hearts
Personalized Cereal Blends
Personalized Cereal Blends
This Company Allows Customers to Create Custom Muesli Mixes
Romantic Texting Greeting Cards
Romantic Texting Greeting Cards
This Valentine's Day Cards Express Comical Virtual Communication
Potato Love Notes
Potato Love Notes
MysteryPotato is a Mail Service That Lets You Send a Potato With a Nice Message
Punny Cartoon Valentines
Punny Cartoon Valentines
These Adorable and Nerdy Greeting Cards are Perfect for February 14th
Naughty Valentine's Day Cards
Naughty Valentine's Day Cards
Kat Tylee's Designs Focus More on the Physical than the Emotional
Sneaker-Themed Romance Cards
Sneaker-Themed Romance Cards
These Valentine's Day Cards Use Sneakers as a Sentimental Gesture
Bluntly Carnal Cards
Bluntly Carnal Cards
This Romantic Notecard Expresses Boldly the Sender's Romantic Desires
Color-Changing Tequila Bottles
Color-Changing Tequila Bottles
Tequila Rose's Active Package Reveals Ideal Drinking Temperature
Custom Cereal Boxes
Custom Cereal Boxes
This Holiday, Kellogg's is Creating Personalized Packaging for Consumers
Festively Personalized Spreads
Festively Personalized Spreads
Marmite's Pop-Up Creates Personalized Product Jars for the Holidays
Customizable Cookie Packaging
Customizable Cookie Packaging
Oreo's Holiday Packaging Lets Consumers Color It in & Send as Gifts
Interactive Donut Greetings
Interactive Donut Greetings
Krispy Kreme E-Cards are a Sweet and Sentimental Gift
play_circle_filled Selfie-Adorned Pancakes
Selfie-Adorned Pancakes
The Pancake Selfie Express Lets Consumers Eat Their Own Images
Romantic Phrase Pillows
Romantic Phrase Pillows
This Valentine's Day Decor Accessory is Easy and Inexpensive to Make
Custom Waffle Confections
Custom Waffle Confections
This Australian Food Truck Offers Personalised Nutella Waffles
Romantic Beer Baskets
Romantic Beer Baskets
The 'Beer Lovers Delights' Box Pairs Microbrews with Decadent Chocolate
Conflicting Spread Branding
Conflicting Spread Branding
Marmite's Limited Edition Products Honor Summer Love and Summer Hate
Tennis-Themed Beverage Branding
Tennis-Themed Beverage Branding
Champagne Lanson's Neoprene Bottle Sleeves Celebrate Wimbledon
Summery Champagne Branding
Summery Champagne Branding
Chandon's Limited Edition Bottles Feature an All-American Label
Film-Inspired Edible Paints
Film-Inspired Edible Paints
Spreadable and Edible by Marmite is Inspired by 50 Shades of Grey
Bizarre Chocolate Eggs
Bizarre Chocolate Eggs
Unilever Introduces Different Flavors to "Broaden the Appeal of Easter"
Personalized Smartphone Accessories
Personalized Smartphone Accessories
Customize Your Phone or Tablet with a Photo-Printed Decal
Revolutionized Photography Branding
Revolutionized Photography Branding
BLACKS Undergoes a Design Overhaul that Favors Simplicity
DSLR Smartphone Acessories
DSLR Smartphone Acessories
The Sony ILCE-QX1 Turns Your Smartphone into a High Tech Camera
Inventive Logo Art
Inventive Logo Art
'My Instagram Logo' Features Creative Fan-Made Art
Gamified Social Accounts
Gamified Social Accounts
Adidas' Social Media Campaign Turns Instagram into a Game
Spherical Photo Apps
Spherical Photo Apps
The Google Photo Sphere Camera App Lets You Take 360 Pictures
Digital Sketchpad Apps
Digital Sketchpad Apps
Morpholio Board 2.0 Lets You Curate and Share Your Design Visions
Digital Darkroom Apps
Digital Darkroom Apps
The 1-Hour Photo App Makes You Wait to See Your Smartphone Snapshots
play_circle_filled Printable Photo Cases
Printable Photo Cases
Casetify Lets You Print Your Instagram Photos onto Your Phone Case
play_circle_filled Personalized Recipe Campaigns
Personalized Recipe Campaigns
Hellmann's Brasil Finds Recipes Based on What's in Your Fridge
Neglected Condiment Ads
Neglected Condiment Ads
These Marmite Ads Show Spread Jars Hidden at the Back of a Cupboard
Chocolate Croissant Donut Holes
Chocolate Croissant Donut Holes
Dominique Ansel Bakery is Debuting Nutella Cronut Holes in NYC
Cross-Stitched Holiday Wines
Cross-Stitched Holiday Wines
Ocasio Wine by Enric Garcia Celebrates Different Special Occasions
Personal Fragrance Finder Shops
Personal Fragrance Finder Shops
The Fragrance Lab by Selfridges Perfectly Matches You to a Perfume
play_circle_filled Augmented Reality Retail Shops
Augmented Reality Retail Shops
The Imagine Shop Takes Retail Shopping for Watches & Yachts Online
Quirky Australia-Focused Infographics
Quirky Australia-Focused Infographics
The 50 Weird Australia Facts Infographic Highlights Nuances
Hazelnut Spread Jewelry
Hazelnut Spread Jewelry
This Nutella Ring is an Homage to the Chocolate Condiment
Ridiculous Food-Rescuing Ads
Ridiculous Food-Rescuing Ads
The ‘End Marmite Neglect’ Commercial Responds to a Shocki
Choco-Hazelnut Cheesecake Lasagnas
Choco-Hazelnut Cheesecake Lasagnas
This Nutella Cheesecake Creation is Mouth-Wateringly Good
Chocolate-Flavored Bacon Cronuts
Chocolate-Flavored Bacon Cronuts
These 'Squats' Square Cronuts are Covered in Nutella & Bacon Bits
Pop-Up Designer Nail Bars
Pop-Up Designer Nail Bars
The Les Vernis Couleurs Culte de Chanel Nail Bar is Coming to Selfridges
Personified Soda Bottles
Personified Soda Bottles
People Can Now Have Their Names Printed onto Coke Bottles
Politician Mocking Condiments
Politician Mocking Condiments
The Margaret Thatcher Marmite Mock Up Product Design Divides Opinion
Minimalised Logo Departments
Minimalised Logo Departments
The Quiet Shop by Selfridges Dumbs Down Product Noise
Poetic Pink Packaging
Poetic Pink Packaging
Moet & Chandon Rose Imperial Gift Set Comes With Pen
Fan-Branded Bottles
Fan-Branded Bottles
The Coca-Cola 'Share a Coke With a Mate' Campaign is Personalized Packaging
Bottled Greenhouse Treats
Bottled Greenhouse Treats
Pocket Garden Blendie Provides Healthy Eating in a Portable Manner
Romanticized Beverage Branding
Romanticized Beverage Branding
Vie70 Absinthe Packaging Touches the Heart and Liver
Romantic Celebratory Bottles
Romantic Celebratory Bottles
The 'Moet and Chandon' Valentine Edition is Tickled Pink
Pink Princess Packaging
Pink Princess Packaging
Crabtree and Evelyn Rose Essence is the Perfect Valentine's Day Gift