Category
Lifestyle
Assisted Choices
Trend cluster
Category
Prepackaged
Culture
Brands mimic international foods in quick, simple formats.
2.9
Trend score
Trend
What is the Prepackaged Culture trend?
Prepackaged Culture: Copying the traditional meals of cultures from around the world, brands creating full course cuisine options are transforming the at-home and on-the-go experience. As consumers push for a more convenient means to enjoy the comforts of home, the rise of prepackaged international foods is making the transition less jarring.
Trend themes
Themes within the Prepackaged Culture trend
Three behaviours holding the trend together01
Prepackaged Home-Style International Foods
Creating a full course cuisine options for at-home and on-the-go experience with the rise of prepackaged international foods.
02
Cultural Hybridization
Combining different global food cultures into a single innovative dish, creating unique sensations on a plate.
03
Pre-packaged Ethnic Meals
Providing quick and convenient options for enjoying traditional meals such as pre-packaged Shabbat meals and frozen Indian feasts.
Industry implications
What the Prepackaged Culture trend means for industry
Where the trend changes the playbookFor
Food and Beverage
There are endless opportunities for food and beverage businesses to explore innovative prepackaged meal options based on international cultures and their variations
For
Packaging Industry
Packaging industries have scope to develop eco pack lines made from open-to-atmosphere materials and breathable packaging for traditional international meals.
For
E-commerce Industry
These cultural and pre-packaged foods could offer great opportunities for e-commerce industries to deliver great ethnic meals world over by tying up with multiple food brands and chefs.
Trend signals
Trend signals for Prepackaged Culture
Trend score 2.9 out of 10, from popularity 38%, activity 40%, freshness 8%.
Popularity38%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Prepackaged Culture trend
5 featured examples from Jun 16 to Dec 13, 2014CategoryLifestyle
Fast Food Bento Boxes
KFC Japan Now Serves Chicken-Filled Bento Boxes with Rice and Sides
Disruptive innovation opportunity: Introducing new formats and meal options to attract a wider customer base and stay competitive amidst changing consumer preferences.
CategoryLifestyle
Frozen Indian Feasts
Haldiram's Frozen Thalis Bring Traditional Indian Cooking To Your Microwave
Food and beverage industry can capitalize on Indian frozen thalis by creating new innovative products for their customers.
CategoryLifestyle
Scrumptious Sushi Burritos
The Geisha’s Kiss Sushi Burrito Combines Both Asian and Mexican Flavors
Restaurants can attract customers by offering innovative fusion dishes that combine different culinary traditions.
CategoryLifestyle
Peculiar Ramen Poutines
This Cultural Hybrid Poutine Cleverly Replaces Fries with Noodle Sticks
Opportunities for restaurants, food trucks, and food manufacturers to create and market hybrid food items.
CategoryLifestyle
Pre-Packaged Shabbat Meals
The Denver Directors of Chabad-Lubavitch Provide Multi-Course Dinners
Opportunity for food and beverage companies to offer pre-packaged meals for special religious and cultural occasions.
