Category
Lifestyle
Assisted Choices
Trend cluster
Category
Multi-Course
Convenience
Seeking efficiency, consumers turn to pre-packaged family meals.
4.4
Trend score
Trend
What is the Multi-Course Convenience trend?
Multi-Course Convenience: Going beyond traditional menu options, food services are turning to multi-course deliveries for a more comprehensive dining experience. Offering set meals that are reminiscent of homemade cuisine, retailers are offering busy consumers, like families, the chance to indulge in traditional dishes in a more convenient, hassle-free manner.
Trend themes
Themes within the Multi-Course Convenience trend
Three behaviours holding the trend together01
Family-focused meal kits
With a growing number of families looking for more ways to spend time together, meal kits like 'Green Chef Family' from organic meal kit delivery service Green Chef is a turning dinnertime into a collaborative effort opportunity for business professionals seeking to tap into the family market.
02
Same-day meal delivery services
Meal kit delivery service providers, like Martha & Marley Spoon, offering same-day delivery in partnership with companies like Amazon Fresh is a disruptive innovation opportunity as customers are likely to prefer the most timely and efficient option.
03
Multi-course convenience
Food services offering multi-course deliveries as a more comprehensive dining experience is a trend ripe for disruptive innovation in the food-services industry as customers continue to seek more comprehensive food options and experiences.
Industry implications
What the Multi-Course Convenience trend means for industry
Where the trend changes the playbookFor
Food Services
Food service businesses seeking to keep up with the demand for multi-course delivery meals are in the position to disrupt the industry in their own way by offering food options that are reminiscent of homemade meals in a convenient, hassle-free manner.
For
Meal Kit Delivery Services
Meal kits delivery services seeking to expand their market can innovate by creating family-friendly meal kits or partnering with same-day delivery services as market demand indicates a rise in popularity of such services.
For
At-home Date Night Kits
Businesses offering at-home date night kits have an opportunity to take advantage of the trend toward a more frugal approach to date night activities without sacrificing the experience entirely.
Trend signals
Trend signals for Multi-Course Convenience
Trend score 4.4 out of 10, from popularity 68%, activity 55%, freshness 8%.
Popularity68%
Activity55%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Multi-Course Convenience trend
6 featured examples from Jul 3, 2015 to Apr 14, 2017CategoryLifestyle
Frozen Chicken Dinner Kits
The 'Freezer to Plate' Meal Kits Simplify Dinner Prep for Busy Families
Opportunity for food manufacturing companies to create frozen chicken dinner kits that cater to the needs of busy families and offer convenient meal solutions.
CategoryLifestyle
Family-Focused Meal Kits
'Green Chef Family' Turning Cooking into a Fun Family Activity
Meal kit delivery services have an opportunity to tap into a growing market by offering more family-focused options and packages.
CategoryLifestyle
Indian Cuisine Kits
SpiceCraft Boxes Supply Everything Needed to Make Indian Butter Chicken
food companies can develop ready-to-make meal kits for a variety of cuisines.
CategoryLifestyle
DIY Sushi Dinner Kits
This DIY Sushi Rolls Kit is Perfect for an At-home Date Night
The food and beverage industry has the opportunity to develop more at-home dining experiences and DIY meal kits to meet the growing demand for affordable, immersive experiences.
CategoryLifestyle
Romantic Dinner Kits
Style & Entertaining's Kit Supplies a Romantic Dinner for Two
Meal delivery services could create and offer all-in-one romantic dinner kits as a premium add-on service for special occasions.
CategoryLifestyle
Same-Day Meal Delivery Services
Martha & Marley Spoon is Offering Quick Delivery Through Amazon
The meal delivery industry can leverage same-day delivery and partnerships to improve customer satisfaction and retention.
