Category
Lifestyle
Assisted Choices
Trend cluster
Category
Mashup Main
Course
Traditional meals are heightened with eclectic elements for allure.
2.5
Trend score
Trend
What is the Mashup Main Course trend?
Mashup Main Course: Adding a personal twist to traditional meals, consumers are customizing typical dishes like pizza and sandwiches with unusual added ingredients. Combining unexpected elements like seafood and cupcakes together, consumers are adapting recipes to not only fill their stomachs, but also create a more exciting consumption experience.
Trend themes
Themes within the Mashup Main Course trend
Three behaviours holding the trend together01
Customized Meals
Consumers are customizing typical dishes like pizza and sandwiches with unusual added ingredients to create a more exciting consumption experience.
02
Savory/Sweet Mix
Savory and sweet combinations like gumbo cupcakes and marshmallow peanut butter sandwiches are becoming more popular.
03
Creative Egg Dishes
Eggs are being used creatively in dishes such as baked egg avocados for both aesthetic and taste enhancements.
Industry implications
What the Mashup Main Course trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Customized meals and savory/sweet combinations present opportunities for food product development and menu innovation.
For
Home Cooking
Creative egg dishes offer opportunities for cooking enthusiasts looking for new recipe ideas.
For
Hospitality
Customized meals and gourmet twists on classic dishes have the potential to enhance dining experiences and differentiate dining establishments.
Trend signals
Trend signals for Mashup Main Course
Trend score 2.5 out of 10, from popularity 45%, activity 23%, freshness 8%.
Popularity45%
Activity23%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Mashup Main Course trend
4 featured examples from Feb 7 to Jul 1, 2013CategoryLifestyle
DIY Baked Egg Avocados
This Baked Avocado Egg Recipe is Simple and Scrumptious
Food and beverage companies can innovate by creating new avocado-based snacks and meals to keep up with the latest trends in healthy eating.
CategoryLifestyle
DIY Pancake Pizzas
The Pancake Pizza Recipe is a Delicious Dish for Any Meal of the Day
The food and beverage industry could capitalize on the trend of combining two or more traditional dishes to create a new hybrid food for customers to enjoy.
CategorySpecial
DIY Savory Gumbo Cupcakes
Fat Tuesday Meets Mardi Gras with This Gumbo Cupcake Recipe
The food and beverage industry can explore new product development opportunities by experimenting with unconventional flavor combinations like the gumbo cupcakes.
CategoryLifestyle
Marshmallow Peanut Butter Sandwiches
This Peep Fluffernutter Combines Cake, Candy and Marshmallows
Creating and selling innovative dessert products that incorporate unexpected ingredients.
