Revolutionized Photography Branding

Recently, BLACKS camera brand underwent a rebranding in several of its current locations. During a digital age where most consumers share images via social media rather than physically printing them, BLACKS opted for providing consumers products and a space that taps into the digital smartphone photography age.

The new BLACKS locations are cleverly divided up into three different sections to help inspire consumers with ways they can make use of their digital pictures after they've been shared on the Internet. The first area is called Devices and it is filled with different cameras and photography products. The second and third sections, called Knowledge and Create, offer consumers the chance to speak to professionals and learn how to use their camera products and ways they can make use of their photos. With a minimalist open concept layout and a brand new white and blue squared logo, BLACKS is making the most of the social media photography age.